Slovenia

The decline in sales of traditional cigarettes was noticeable across the country in 2023, driven mostly by increased health awareness and the introduction of alternative tobacco products, but also due to financial pressures. Consumers are turning…

E-vapour products and heated tobacco products were the two most dynamic areas of tobacco in Slovenia in 2023. Increasing awareness about the harmful impact of smoking cigarettes and tobacco has resulted in some consumers switching to alternatives…

Cigars and cigarillos saw steady growth in current value terms in 2023 with cigars seeing the strongest growth. The premiumisation trend was behind the strong value growth seen in cigars, with some consumers seeking a high quality and luxurious…

The consumption of cigarettes is declining in Slovenia. Constant campaigns to educate consumers about the dangers of smoking are helping to drive an ongoing decline in smoking prevalence and in the actual number of smokers of cigarettes. New plain…

In 2023, consumers in Slovenia increasingly shifted their preferences from wine to stronger spirits. This trend is particularly evident among the younger population, who consume alcohol primarily for social enjoyment and tend to prefer beverages with…

In 2023, spirits emerged as one of the fastest-growing categories in alcoholic drinks in Slovenia. This surge in consumption is primarily driven by the perceived quality and association with status and sophistication. Rum and gin, in particular, have…

Ready-to-Drink (RTD) beverages are the second fastest-growing category in Slovenia, trailing only behind cider/perry. The primary factor driving this growth is convenience. RTDs offer an easy and quick way to enjoy a drink without the need for mixing…

In 2023, cider emerged as the fastest-growing category of alcoholic drinks in Slovenia. Its increasing popularity can be attributed to the well-known health benefits of its ingredients and the high number of apples produced locally. Consumers are…

In 2023, the overall consumption of beer in Slovenia continued its decline as consumers increasingly shifted towards spirits, particularly gin and rum, which have become popular as social and luxury beverages. This trend is bolstered by a growing…

In 2023, spirits emerged as the fastest-growing category in alcoholic drinks in Slovenia, driven largely by the growing premiumisation trend. This trend heightened demand for craft spirits, as consumers sought premium drinks for a more sophisticated…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Slovenia covers production and consumption trends in agricultural commodities, energy…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

The number of households is set to increase slightly, while the average household size will remain unchanged in Slovenia over 2023-2028. Single person households will remain the dominant household type and the fastest household expenditure growth is…

The report examines the economic landscape of Slovenia and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, government…

Sun care in Slovenia had a favourable year in 2023 supported by warm weather for the majority of the summer and improvements in the tourism sector. Croatia remains a popular summer destination for Slovenians, but there has been a visible improvement…

Skin care retained its status as one of the best performing categories in the Slovenian beauty and personal care industry during 2023. The category’s strong performance during the year was mainly the result of more regular use of skin care products…

In 2023, some of the best performing categories in beauty and personal care in Slovenia were those with a relatively high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as…

The oral care category continued to see positive growth in Slovenia in 2023, with consumers switching to cheaper products. Private label gained significant ground in oral care during 2023 as the rising cost of living in Slovenia forced many consumers…

Men’s grooming in Slovenia was hampered by the weak performance of men’s shaving due to the enduring popularity of beards, especially among men in their 30s and 40s. While the beard trend has undoubtedly peaked, there are still significant numbers of…

Mass beauty and personal care registered a strong performance in 2023, driven by increased demand for cheaper products as high inflation prevailed in Slovenia. This development has positively impacted the performance of private label in recent years.…