Slovenia

In 2023, some of the best performing categories in beauty and personal care in Slovenia were those with a relatively high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as…

Due to the war in Ukraine, increasing energy and production costs, and the ongoing impact of COVID-19, prices have inflated significantly in Slovenia. This has been the primary reason for high current retail value growth in 2023. Levels of retail…

Analgesics in Slovenia are projected to experience significant growth in current retail value throughout 2023. Both adult and paediatric analgesics are performing well. During the latter part of the review period, the sector benefited from the…

Constipation remains a prevalent issue among Slovenian consumers, leading them to increasingly find natural methods of alleviating symptoms. These methods include adopting healthier and more balanced eating habits, engaging in regular physical…

Retail in Slovenia is being supported by the return to out-of-home lifestyles in 2022, following the pandemic restrictions which stretched into 2021. Retail e-commerce is the big winner, as this channel was notably enhanced by the era of the pandemic…

Forecourt retailers is maintaining solid growth, after recovering from its declines during the era of pandemic restrictions. Within this environment, in March 2023, it was revealed that MOL Group has sold 39 service stations to Shell in Slovenia, as…

Cigars and cigarillos saw steady growth in current value terms in 2023 with cigars seeing the strongest growth. The premiumisation trend was behind the strong value growth seen in cigars, with some consumers seeking a high quality and luxurious…

The category of Rx/reimbursement adult incontinence experienced growth in both volume and value terms in 2023 in Slovenia, driven primarily by healthcare settings. As the elderly population continues to increase, more individuals are seeking…

Growing health awareness among consumers is supporting the growth of edible oils in Slovenia in 2023. With social media influence getting greater, consumers are now more informed about all the befits edible oils boast and often use such oils for…

The pandemic resulted in shifts in vitamin consumption and purchasing in Slovenia. Consumers are emphasising preventive health measures more, and individuals who previously did not purchase them are using vitamins and supplements. The COVID-19…

Mlekarna Celeia is a leading player in the category with a wide range of products for adults and children. Zott’s Monte brand is also performing well, launching new products with no added sugar, attracting more health-orientated consumers. Private…

The cheese category is growing in volume and value terms. Inflation is driving the value growth of the category while the functional and health effects provided by consuming cheese are driving the volume growth of the category, where spreadable…

Upon the Russian invasion of Ukraine, retail sales of wound care in Slovenia experienced growth, with the general population in Slovenia purchasing essential wound care items to offer as donations to those affected in Ukraine. The Ministry of Health…

Sports Nutrition is thriving in Slovenia, as the fitness culture is gaining significant traction. Despite constrained budgets and lower income levels compared to the EU average, gyms and sports are increasingly becoming an essential aspect of life,…

In 2023, beauty and personal care faced challenges as the Slovenian economy slowed and consumers became more price sensitive. Discount shopping reached an all-time high driving greater momentum in volume sales. With consumers adopting this frugal…

Falling birth rates continued to hamper baby and child-specific products in Slovenia where young families are postponing having children. Women are increasingly focusing on their careers instead of having children, with the weaker economy also…

Increasing consumer demand for medicated skin care products drives sales growth in dermatologicals in 2023. The aspiration for well-maintained and healthy skin is expanding from beauty and personal care to include dermatological products, as these…

Children’s breakfast cereals remains the largest category in value terms in 2023 and it continues to benefit from the rising demand for convenience among busy urban professionals with children despite price increases. Manufacturers of children’s…

Meals and soups is rising in both volume and value terms in Slovenia in 2023. Increasingly busy lifestyles, work-from-home trends, a booming tourist season and persistent urbanisation are all contributing to overall growth for meals and soups thanks…

Driven by a stronger consumer emphasis on health and wellbeing, current value sales of herbal/traditional products are experiencing moderate growth in 2023. In Slovenia, there is an emerging preference for herbal/traditional products over standard…