Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Slovenia.
Flavoured yoghurt is the fastest growing category in yoghurt and sour milk products. Consumers are looking for new flavour variations to enrich their diets and to sustain their interest. As a result, in addition to long standing popular fruity and…
Upon the Russian invasion of Ukraine, retail sales of wound care in Slovenia experienced growth, with the general population in Slovenia purchasing essential wound care items to offer as donations to those affected in Ukraine. The Ministry of Health…
Wipes experienced growth both in volume and value terms in Slovenia in 2023, with deodorant wipes emerging as one of the fastest-growing subcategories. This growth is primarily attributed to increased hygiene awareness among consumers, coupled with a…
In 2023, consumers in Slovenia increasingly shifted their preferences from wine to stronger spirits. This trend is particularly evident among the younger population, who consume alcohol primarily for social enjoyment and tend to prefer beverages with…
Rates of obesity are increasing in Slovenia, with lifestyles changing rapidly, with labour-intensive jobs switching to office jobs, which require little movement. At the same time, COVID-19 contributed to social distancing, which made people less…
The pandemic resulted in shifts in vitamin consumption and purchasing in Slovenia. Consumers are emphasising preventive health measures more, and individuals who previously did not purchase them are using vitamins and supplements. The COVID-19…
Toilet care is experiencing growth in value terms in Slovenia, spurred by factors such as inflation and heightened health and hygiene concerns among consumers. The emphasis on cleanliness and hygiene, particularly in the aftermath of the pandemic,…
The decline in sales of traditional cigarettes was noticeable across the country in 2023, driven mostly by increased health awareness and the introduction of alternative tobacco products, but also due to financial pressures. Consumers are turning…
Tissue and hygiene in Slovenia experienced significant growth in 2023 driven by heightened health and hygiene awareness among consumers. With ongoing concerns about cleanliness and sanitation, individuals are prioritising products such as wipes,…
Since the outbreak of COVID-19, health awareness among consumers has heightened in Slovenia. This has driven growth in the tea landscape in Slovenia, with green tea, and herbal teas, being fast-developing area. Continuing this trend, in 2023,…
Rising health awareness among Slovenia consumers is directing the development of new products in sweet spreads. Towards the end of the review period Natureta, one of the most popular brands in jams, launched a new jam with low-sugar content. K-NORMA,…
2024 has been a mixed year for sweet biscuits, snack bars and fruit snacks with sales of some products stagnating in retail volume terms, while sales of some others such as dried fruit and cookies are even declining. Despite this, there have also…
Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels…
Sun care in Slovenia had a favourable year in 2023 supported by warm weather for the majority of the summer and improvements in the tourism sector. Croatia remains a popular summer destination for Slovenians, but there has been a visible improvement…
2024 has been another tough year for sugar confectionery in Slovenia with economic pressures and increasing health concerns pushing consumers to cut back on spending on these products. Elevated inflation and rising production costs have been…
Retail volume growth is being seen across the board in staple foods in Slovenia in 2023 as demand continues to increase steadily in the year. Processed meat, seafood and alternatives to meat is the fastest growing category in volume terms, with sales…
Sports Nutrition is thriving in Slovenia, as the fitness culture is gaining significant traction. Despite constrained budgets and lower income levels compared to the EU average, gyms and sports are increasingly becoming an essential aspect of life,…
The sport drinks category is growing well in Slovenia, due to the growing importance of sports and fitness activities in Slovenia. Many individuals are now focused on being active while being more educated on the benefits that sports drinks offer.…
In 2023, spirits emerged as one of the fastest-growing categories in alcoholic drinks in Slovenia. This surge in consumption is primarily driven by the perceived quality and association with status and sophistication. Rum and gin, in particular, have…
Soft drinks witnessed steady volume growth in 2023 with progress reported in both the off-trade and on-trade. Horeca establishments are now trading as normal in Slovenia and this is enabling on-trade volume sales to make a further recovery with…