Slovenia

Rising health awareness among Slovenia consumers is directing the development of new products in sweet spreads. Towards the end of the review period Natureta, one of the most popular brands in jams, launched a new jam with low-sugar content. K-NORMA,…

Sweet biscuits, snacks bars and fruit snacks is expected to be the strongest performing snack in 2023, with healthy constant value growth, as well as modest volume growth. That being said, inflation is expected to still be an issue, though its growth…

Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels…

Sun care in Slovenia had a favourable year in 2023 supported by warm weather for the majority of the summer and improvements in the tourism sector. Croatia remains a popular summer destination for Slovenians, but there has been a visible improvement…

Sugar confectionery is expected to register moderate constant value growth in 2023, but volume growth will be marginal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening…

Retail volume growth is being seen across the board in staple foods in Slovenia in 2023 as demand continues to increase steadily in the year. Processed meat, seafood and alternatives to meat is the fastest growing category in volume terms, with sales…

Sports Nutrition is thriving in Slovenia, as the fitness culture is gaining significant traction. Despite constrained budgets and lower income levels compared to the EU average, gyms and sports are increasingly becoming an essential aspect of life,…

The sport drinks category is growing well in Slovenia, due to the growing importance of sports and fitness activities in Slovenia. Many individuals are now focused on being active while being more educated on the benefits that sports drinks offer.…

In 2023, spirits emerged as one of the fastest-growing categories in alcoholic drinks in Slovenia. This surge in consumption is primarily driven by the perceived quality and association with status and sophistication. Rum and gin, in particular, have…

Soft drinks witnessed steady volume growth in 2023 with progress reported in both the off-trade and on-trade. Horeca establishments are now trading as normal in Slovenia and this is enabling on-trade volume sales to make a further recovery with…