Slovenia

Hair care in Slovenia recorded another good strong year in 2023 with the return to normal grooming habits following the COVID-19 pandemic. Private label has witnessed increasing popularity thanks to its affordability at a time of high inflation and…

Driven by a stronger consumer emphasis on health and wellbeing, current value sales of herbal/traditional products are experiencing moderate growth in 2023. In Slovenia, there is an emerging preference for herbal/traditional products over standard…

In 2023, Slovenia witnessed a growing demand for hypoallergenic and sensitive products, particularly in surface care and laundry care, driven by an increasing prevalence of allergies. Consumers, especially parents and pet owners, favour surface care…

The category of home insecticides witnessed overall growth in Slovenia, attributed in part to the aftermath of major floods that struck the country in August. This natural disaster led to a surge in mosquito populations, driving up demand for…

Hot drinks in Slovenia enjoyed steady volume growth in 2023, despite the upward pressure on prices as inflation remained above normal levels. Coffee is the not only the largest category in hot drinks, but it is experiencing a surge in popularity in…

Ice cream is the most dynamic category in snacks in Slovenia in volume and value terms in 2024. The main driver behind this is the shift in consumer purchasing behaviour with ice cream no longer perceived as a seasonal snack anymore but instead has…

100% juice is the fastest growing subcategory in juices, despite rising retail prices. These drinks are perceived as being healthier than most juices as they normally do not contain added preservatives or artificial ingredients. Consumers are keen to…

Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care,…

Mass beauty and personal care registered a strong performance in 2023, driven by increased demand for cheaper products as high inflation prevailed in Slovenia. This development has positively impacted the performance of private label in recent years.…

Meals and soups is rising in both volume and value terms in Slovenia in 2023. Increasingly busy lifestyles, work-from-home trends, a booming tourist season and persistent urbanisation are all contributing to overall growth for meals and soups thanks…

Men’s grooming in Slovenia was hampered by the weak performance of men’s shaving due to the enduring popularity of beards, especially among men in their 30s and 40s. While the beard trend has undoubtedly peaked, there are still significant numbers of…

In 2023, menstrual care saw growth in both volume and value terms in Slovenia, despite facing challenges from an uncertain economic environment and inflationary pressures. The impact of rising prices, particularly due to geopolitical factors such as…

The nappies/diapers/pants product area experienced a decline in volume terms in Slovenia in 2023, attributed to factors such as declining birth rates and the increasing popularity of eco-friendly nappies designed for multiple uses. Modern consumers…

Non-grocery retail is seeing robust double-digit growth in 2022, stimulated by the return to out-of-home lifestyles following the era of the pandemic restrictions. This is also notably supported by the ongoing economic recovery in Slovenia. Inflation…

The oral care category continued to see positive growth in Slovenia in 2023, with consumers switching to cheaper products. Private label gained significant ground in oral care during 2023 as the rising cost of living in Slovenia forced many consumers…

Mlekarna Celeia is a leading player in the category with a wide range of products for adults and children. Zott’s Monte brand is also performing well, launching new products with no added sugar, attracting more health-orientated consumers. Private…

Other hot drinks witnessed steady volume growth in 2023, which mainly consists of chocolate-based flavoured powder drinks for children. However, in recent years, category players have been making efforts within chocolate-based flavoured powder drinks…

The preference for herbal/traditional products has grown over the review period, driven by the demand for natural and 'clean' ingredients. This trend is evident in Slovenia across consumer healthcare, including paediatric consumer health, where…

Although Slovenia has been beset by political instability and corruption remains an issue, its economic freedom is one of the best in Eastern Europe. However, the economy is slowing, as inflation is elevated, whilst its highly open nature exposes its…

Plant-based dairy is growing in both volume and value sales. An increased number of vegans in the population and growing numbers of people who suffer from allergies or food intolerance are forcing consumers towards dairy-free diets. This in turn is…