Slovenia

Inflationary pressures are propelling the growth of polishes sales in Slovenia, primarily driven by increased unit prices. With consumers becoming more cautious about their spending, they are opting for cheaper alternatives, such as ordinary cleaning…

In 2023, some of the best performing categories in beauty and personal care in Slovenia were those with a relatively high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as…

Processed fruit and vegetables are recording further growth in 2023. The main factor underpinning this positive performance is the rising demand for products that offer convenience as many consumers have less time to go shopping for fresh food on…

Chilled processed meat remains the largest category in both volume and value terms in 2023. Convenience continues to drive category sales as consumers with hectic lifestyles are increasingly looking for ready-to-eat options. However, meat and seafood…

Retail adult incontinence in Slovenia continued to witness robust volume growth in 2023. The country's rapidly ageing population remains a primary driver of this growth, with older individuals forming the core consumer base for incontinence products.…

E-commerce is the big winner in retail, with the channel stimulated by the event of the pandemic, and with consumers continuing to embrace all the benefits which online shopping offers. Indeed, it is consumer satisfaction in e-commerce in Slovenia…

Retail in Slovenia is being supported by the return to out-of-home lifestyles in 2022, following the pandemic restrictions which stretched into 2021. Retail e-commerce is the big winner, as this channel was notably enhanced by the era of the pandemic…

Sales of retail tissue in Slovenia in 2023 saw growth in both value and volume terms. This expansion was primarily propelled by heightened hygiene awareness among consumers, a growing population, and the ongoing urbanisation trend. Post-pandemic,…

Instant noodles is the fastest growing category in 2023 due to its convenience and the rising popularity of international cuisine. With increasingly busy lifestyles, consumers are looking for products that are quick and easy to prepare. They are also…

RTD coffee is growing steadily in Slovenia fuelled by the convenience trend and the rising popularity of on-the-go beverages. Slovenia’s coffee culture is also a driving force with consumers also shifting towards instant coffee and the use of coffee…

In 2023, RTD teas saw growth in both retail volume and current value terms. Sophisticated flavour combinations are contributing to the growth of the category, with consumers seeking out special teas, including exotic flavours like passion fruit from…

Ready-to-Drink (RTD) beverages are the second fastest-growing category in Slovenia, trailing only behind cider/perry. The primary factor driving this growth is convenience. RTDs offer an easy and quick way to enjoy a drink without the need for mixing…

The category of Rx/reimbursement adult incontinence experienced growth in both volume and value terms in 2023 in Slovenia, driven primarily by healthcare settings. As the elderly population continues to increase, more individuals are seeking…

The growing popularity of international cuisine is contributing to the growth of sauces, dips, and condiments in 2023. Mexican and Asian culinary trends are gaining ground rapidly, and consumers are seeking out a widening variety of products from a…

Savoury snacks are expected to register healthy constant value growth and more modest volume growth in 2023. Those savoury snacks with a healthier positioning also register higher volume growth, with nuts, seeds and trail mixes registering the…

Skin care retained its status as one of the best performing categories in the Slovenian beauty and personal care industry during 2023. The category’s strong performance during the year was mainly the result of more regular use of skin care products…

E-vapour products and heated tobacco products were the two most dynamic areas of tobacco in Slovenia in 2023. Increasing awareness about the harmful impact of smoking cigarettes and tobacco has resulted in some consumers switching to alternatives…

Snacks is expected to register moderate constant value growth in 2023, but volume growth will be minimal. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the meteoric rise in inflation and tightening monetary policy is…

Soft drinks witnessed steady volume growth in 2023 with progress reported in both the off-trade and on-trade. Horeca establishments are now trading as normal in Slovenia and this is enabling on-trade volume sales to make a further recovery with…

In 2023, spirits emerged as one of the fastest-growing categories in alcoholic drinks in Slovenia. This surge in consumption is primarily driven by the perceived quality and association with status and sophistication. Rum and gin, in particular, have…