Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
In Pakistan, biscuits are commonly consumed at tea time with plain biscuits one of the most popular options. Indeed, tea with biscuits is a cherished tradition for many consumers. During this tea time ritual, biscuits are often seen as a luxurious…
Sugar confectionery is immensely popular among kids in Pakistan as it constitutes an affordable treat. Children mainly purchase sweets from neighbourhood shops with their pocket money and hence are quite price-sensitive. In 2023, with inflation…
Aggressive inflation has reduced consumer purchasing power in 2023, prompting shifts on the demand and supply side. Consumers are opting for more affordable snack options and are seeking substitutes for higher-priced products. To address this trend,…
Due to rising inflation, savoury snacks manufacturers have introduced different product sizes, to cater for different customer segments. Some consumers prefer buying value sized products, as it provides greater value for money on the weekly shop. By…
In 2022, there was a major shift towards ice cream parlours in the urban and metropolitan cities of Pakistan. However, the import ban placed on luxury goods hit imported ice cream hard in this year, with ice cream parlours forced to close for some…