Snacks

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Serbia in 2024. Meanwhile, stable volume growth is set to be linked to busy consumer lifestyles driving on-the-go consumption and consumers’ increasing tendency to…

The sweet biscuits, snack bars and fruit snacks category in Poland has seen innovation and the emergence of novel flavours, which helped to maintain sales volume towards the end of the review period and contributed to growth in 2024. Brands such as…

Health and wellness trends continue to impact the performance of sweet biscuits, snack bars and fruit snacks in North Macedonia. Increasingly, consumers view a growing number of products within this category as a healthier snacking alternative,…

Sweet biscuits, snacks bars and fruit snacks has emerged as a relative winner in Latvia, capitalising on consumer anxieties surrounding rising chocolate confectionery prices. This trend, which began in 2023 and continues in 2024, highlights a shift…

The market for sweet biscuits, snack bars and fruit snacks in Hungary continues to be impacted by the rising costs of essential raw materials, notably, sugar and cocoa,. With manufacturers and retailers looking to protect their profit margins, they…

In 2024, sweet biscuits, snack bars and fruit snacks has continued to experience positive growth in both retail volume and current value sales. Sweet biscuits is the largest category by volume in Georgia, with solid retail volume growth expected in…

Sugar confectionery is set to see current value growth in Serbia in 2024. Meanwhile, rising volume sales of sugar confectionery are being supported by busy consumer lifestyles and a desire for affordable indulgence in the midst of hectic and…

Sugar confectionery in Poland saw robust current value growth in 2024, albeit at a slower rate than the previous year of the review period. However, volume sales saw modest decline, dragged down by a weak retail performance.

Under the influence of the health and wellness trend, consumer demand for sugar confectionery in North Macedonia continues to decline in 2024. Healthier lifestyles are leading to lower consumption of sugar and sugary foods overall, with the image of…

Sugar confectionery remains one of the declining categories in Latvian confectionery in 2024. Parental buying decisions are increasingly influenced by concerns about sugar intake, leading them to steer clear of these products. Additionally, price…

Sugar confectionery in Hungary is set to see a sluggish performance in 2024, continuing the trend of the previous year. While the rate of inflation has fallen significantly, the prices of essential raw materials, such as sugar, continue to rise…

Sugar confectionery in Georgia continues to enjoy solid retail volume growth in 2024, supported by steady demand for these traditional products. However, the pace of grow is slowing slightly due to high unit prices, which is dampening demand to a…

The snacks market is set to see growth in both volume and value terms in Serbia in 2024. This is largely due to the return of consumers to their busy lifestyles, including increased opportunities for socialisation inside and outside the home and…

The year 2024 saw growth for the entire snacks category, although the gap in growth of volume and current value sales widening. The 5% VAT rate on some foodstuffs, paused during the COVID-19 pandemic, was reinstated on 1 April in categories including…

Snacks in North Macedonia enjoyed stable retail volume growth in 2024. Inflation is slowing but unit price increases are still common due to ongoing geopolitical crises and the war in Ukraine. This continues to negatively impact input costs,…

Snacks in Latvia is exhibiting signs of a comeback in 2024, following a challenging period in 2022 and 2023 marked by price increases across various categories. While the beginning of the year witnessed sluggish sales, a more optimistic outlook…

Retail volume sales of snacks in Hungary are expected to see modest growth in 2024, following the flat performance of the previous year. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw…

Despite lower retail volume growth compared to 2023, consumer demand for snacks remains robust in Georgia supported by the ongoing snackification trend and a rise in tourism. Discounting policies by major players continue to drive volume growth, with…

Savoury snacks is set to see double-digit current value growth in Serbia in 2024. Hectic consumer lifestyles and the increase in on-the-go consumption are stimulating sales of savoury snacks in the Serbian market. However, with the cost of living…

In 2024, savoury snacks saw growth across all metrics in Poland, although volume growth increase was marginal while current value growth slowed but remained robust.