Snacks

2024 has been a mixed year for sweet biscuits, snack bars and fruit snacks with sales of some products stagnating in retail volume terms, while sales of some others such as dried fruit and cookies are even declining. Despite this, there have also…

The market for sweet biscuits, snacks bars and fruit bars in Lithuania will see an improved performance in retail volume terms in 2024, when compared to the previous year. Unlike many other areas within snacks, such as chocolate confectionery or ice…

2024 has been another tough year for sugar confectionery in Slovenia with economic pressures and increasing health concerns pushing consumers to cut back on spending on these products. Elevated inflation and rising production costs have been…

Sugar confectionery in Lithuania will see minimal growth in retail volume terms in 2024, in light of ongoing concerns over the health impacts of excessive sugar intake. Perceived old fashioned products, such as boiled sweets, continue to decline, as…

Consumers in Slovenia are becoming more focused on seeking healthier snacks options. As such the demand for snacks with additional health benefits as well as snacks with a reduced amount of sugar is growing. Snacking has become even more popular in…

Snacks in Lithuania is set to register modest growth in retail volume terms in 2024, an improvement over the previous year. This is due mainly due a decline in the rate of inflation, combined with the raising of the national minimum wage, which will…

Savoury snacks is seeing steady growth in volume and value terms in 2024. The most dynamic category is potato chips which has retained its popularity within snacks due to the attractive prices of these products and their widespread availability…

The market for savoury snacks in Lithuania is expected to see an improved performance in retail volume terms in 2024. This is due mainly due a decline in the rate of inflation, which will have positive impact on household purchasing power. Savoury…

Ice cream is the most dynamic category in snacks in Slovenia in volume and value terms in 2024. The main driver behind this is the shift in consumer purchasing behaviour with ice cream no longer perceived as a seasonal snack anymore but instead has…

Retail volume sales of ice cream in Lithuania will see continued growth in 2024. Consumers generally consider ice cream to be a seasonal product, with demand peaking during the hot summer months. However, players are doing their best to invest in…

Chewing gum is seen by many consumers as a functional product with it helping to prevent bad breath after eating, drinking or smoking. As such, with consumers leading increasingly busy lives and interacting more closely with friends and colleagues…

Retail volume sales of gum are set to remain fairly static in 2024. Sales are dominated by chewing gum, which is promoted as a significant contributor to daily fresh breath maintenance. However, there is a widespread perception in Lithuania that gum…

Chocolate confectionery is seeing steady growth in value and volume terms in 2024. Chocolate is often associated with mood enhancement and stress relief and as such it has remained extremely popular in 2024 as consumers pursue increasingly busy…

The market for chocolate confectionery in Lithuania is set to register modest growth in retail volume terms in 2024, in contrast to the static performance previous year. This is due mainly due a decline in the rate of inflation, which will increase…

Sweet biscuits, snack bars, and fruit snacks in Estonia is registering growth in both value and volume terms in 2024 due to their ongoing popularity in the county. Products in this category serve not only as a sweet accompaniment to tea at home, but…

Pastilles, gummies, jellies, and chews is experiencing significant growth in both volume and value terms in sugar confectionery in Estonia in 2024 due to their widespread popularity amongst both adults and children. As the trend towards healthier…

Snacks in Estonia is experiencing healthy growth in both volume and value terms in 2024, with sales being supported by the rising demand for healthy snack options. As consumers in the country become more health conscious, there has been a significant…

Nuts, seeds, and trail mixes is recording the fastest volume growth in savoury snacks in Estonia in 2024. The surge in demand for such products is attributable to their widespread popularity as they are affordable and delicious beer snacks. In…

Volume and value growth of ice cream in Estonia in 2024 is attributable to rising health consciousness and increasing demand for ice cream that caters to various diets, including vegan, low-calorie, dairy-free, and zero-sugar options, which are all…

Chewing gum is seeing positive value and volume growth in Estonia in 2024 as it is promoted as being beneficial to dental health, particularly sugar-free versions. Orbit, for instance, has an image of a tooth on its packaging, suggesting the benefits…

Chocolate confectionery in Estonia saw an increase in value terms, whilst volume sales declined in 2024. This reduction in volume in the year is attributable to reduced chocolate confectionery consumption as a result of price hikes due to elevated…

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Serbia in 2024. Meanwhile, stable volume growth is set to be linked to busy consumer lifestyles driving on-the-go consumption and consumers’ increasing tendency to…

The sweet biscuits, snack bars and fruit snacks category in Poland has seen innovation and the emergence of novel flavours, which helped to maintain sales volume towards the end of the review period and contributed to growth in 2024. Brands such as…

Health and wellness trends continue to impact the performance of sweet biscuits, snack bars and fruit snacks in North Macedonia. Increasingly, consumers view a growing number of products within this category as a healthier snacking alternative,…

Sweet biscuits, snacks bars and fruit snacks has emerged as a relative winner in Latvia, capitalising on consumer anxieties surrounding rising chocolate confectionery prices. This trend, which began in 2023 and continues in 2024, highlights a shift…

The market for sweet biscuits, snack bars and fruit snacks in Hungary continues to be impacted by the rising costs of essential raw materials, notably, sugar and cocoa,. With manufacturers and retailers looking to protect their profit margins, they…

In 2024, sweet biscuits, snack bars and fruit snacks has continued to experience positive growth in both retail volume and current value sales. Sweet biscuits is the largest category by volume in Georgia, with solid retail volume growth expected in…

Sugar confectionery is set to see current value growth in Serbia in 2024. Meanwhile, rising volume sales of sugar confectionery are being supported by busy consumer lifestyles and a desire for affordable indulgence in the midst of hectic and…

Sugar confectionery in Poland saw robust current value growth in 2024, albeit at a slower rate than the previous year of the review period. However, volume sales saw modest decline, dragged down by a weak retail performance.

Under the influence of the health and wellness trend, consumer demand for sugar confectionery in North Macedonia continues to decline in 2024. Healthier lifestyles are leading to lower consumption of sugar and sugary foods overall, with the image of…

Sugar confectionery remains one of the declining categories in Latvian confectionery in 2024. Parental buying decisions are increasingly influenced by concerns about sugar intake, leading them to steer clear of these products. Additionally, price…

Sugar confectionery in Hungary is set to see a sluggish performance in 2024, continuing the trend of the previous year. While the rate of inflation has fallen significantly, the prices of essential raw materials, such as sugar, continue to rise…

Sugar confectionery in Georgia continues to enjoy solid retail volume growth in 2024, supported by steady demand for these traditional products. However, the pace of grow is slowing slightly due to high unit prices, which is dampening demand to a…

The snacks market is set to see growth in both volume and value terms in Serbia in 2024. This is largely due to the return of consumers to their busy lifestyles, including increased opportunities for socialisation inside and outside the home and…

The year 2024 saw growth for the entire snacks category, although the gap in growth of volume and current value sales widening. The 5% VAT rate on some foodstuffs, paused during the COVID-19 pandemic, was reinstated on 1 April in categories including…

Snacks in North Macedonia enjoyed stable retail volume growth in 2024. Inflation is slowing but unit price increases are still common due to ongoing geopolitical crises and the war in Ukraine. This continues to negatively impact input costs,…

Snacks in Latvia is exhibiting signs of a comeback in 2024, following a challenging period in 2022 and 2023 marked by price increases across various categories. While the beginning of the year witnessed sluggish sales, a more optimistic outlook…

Retail volume sales of snacks in Hungary are expected to see modest growth in 2024, following the flat performance of the previous year. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw…

Despite lower retail volume growth compared to 2023, consumer demand for snacks remains robust in Georgia supported by the ongoing snackification trend and a rise in tourism. Discounting policies by major players continue to drive volume growth, with…

Savoury snacks is set to see double-digit current value growth in Serbia in 2024. Hectic consumer lifestyles and the increase in on-the-go consumption are stimulating sales of savoury snacks in the Serbian market. However, with the cost of living…

In 2024, savoury snacks saw growth across all metrics in Poland, although volume growth increase was marginal while current value growth slowed but remained robust.

In 2024, savoury snacks continue to gain attention among local consumers thanks to regular new launches. With inflation easing in 2024 retail volume growth is gaining momentum, despite the ongoing demographic challenges and shrinking consumer base in…

Savoury snacks in Latvia shows signs of recovery in 2024, exhibiting a less negative growth trajectory compared to the previous year. This cautious optimism stems from a shift in manufacturer strategies. Recognising the dampening effect of rising…

Retail volume sales of savoury snacks will see continued growth in retail volume terms in 2024, thanks to the low cost of many of the products within the category. Lifestyle changes have also had a positive impact on demand for snacks, including the…

Savoury snacks are expected to maintain positive growth in Georgia throughout 2024. Consumer demand will be fuelled by the variety of consumption occasions, including increased home consumption and the resurgence of tourism in recent years. Per…

Ice cream is set to see double-digit current value growth in Serbia in 2024. In the context of a high rate of inflation, the prices of ice cream have risen significantly. The increase in raw milk prices and a decline in milk production have led to…

In 2024, ice cream saw growth across all metrics in Poland, although volume growth increased on the previous year while current value growth slowed but remained robust.

Local consumers love to refresh themselves with ice cream during the warm spring and hot summer months in North Macedonia. As a result, consumer demand for ice cream remains stable in 2024, resulting in low and steady retail volume growth. Robust…

The Latvian ice cream industry is cautiously optimistic about 2024, with an anticipated early summer potentially boosting sales. This could help recoup some of the losses experienced in 2022, which were not fully recovered in 2023. Warmer weather…

The ice cream market in Hungary, which comprises nearly 50 companies, continues to face significant operating challenges. While inflation has fallen significantly from the peak seen in January 2023, the prices of essential raw materials, such as…