Snacks

Average unit prices of sweet biscuits, snack bars and fruit snacks in Tunisia are experiencing increases, primarily due to high inflation and related rising costs of raw materials, particularly imported ones like wheat and sugar. Brand owners are…

Sweet biscuits, snack bars, and fruit snacks in Kenya is undergoing a transformation driven by two key consumer trends in 2024: price sensitivity and a growing focus on health.

In 2024, consumers of sugar confectionery in Tunisia continue to exhibit significant price-sensitive purchasing choices. This consumer behaviour is influenced by the substantial price increases seen in the category, primarily attributed to inflation…

Sugar confectionery in Kenya is experiencing significant growth, fuelled by a steadily expanding population and rising disposable incomes. This translates to increased consumer indulgence in sugary treats. The affordability of sugar confectionery…

Over 2024, snacks in Tunisia is projected to continue to register moderate retail volume and double-digit retail current value growth. This reflects a resilience in terms of consumption in the face of strong price increases across categories. Higher…

Snacks in Kenya is undergoing a period of significant transformation, driven by a confluence of factors including inflation, evolving consumer preferences, and emerging trends. Inflationary pressures have led to increased production costs, prompting…

Consumers of savoury snacks in Tunisia exhibit high price-sensitivity, which strongly impacts category development. In 2024, the average retail current unit price is expected to continue to see a double-digit increase, driven by high inflation and…

The economic landscape in Kenya is conducting the orchestra of consumer behaviour in packaged food, including savoury snacks, in 2024. Inflation has taken centre stage, leading to a heightened focus on affordability. Kenyans are becoming increasingly…

With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…

A confluence of factors, including rising inflation and increasing production costs, has made Kenyan consumers more sensitive to price in 2024. This newfound price consciousness is translating into a shift in purchasing behaviour, with consumers…

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

Despite rising inflation and price increases across most consumer goods, the gum category is exhibiting resilience in Kenya in 2024. This can be attributed to the continued demand for gum due to its widespread availability in major retail channels…

Chocolate confectionery in Tunisia is experiencing historically high prices, with all categories set to see further double-digit increase in average retail current unit price over 2024. This surge in prices is attributed to various factors. Amid high…

The year 2024 has witnessed a significant increase in price sensitivity among consumers due to rising inflation, leading to a sharp rise in chocolate confectionery prices in Kenya. This has resulted in stagnant sales volume growth within the…

Consumer price sensitivity is a major factor influencing biscuit purchases in Cameroon in 2024. This translates to a strong preference for plain and filled biscuits, considered more affordable. Earlier in the year, leading brands like Naya, Delys,…

Sugar confectionery, as a product area as a whole, is set to achieve solid growth in retail value sales terms in 2024 in Cameroon. This strong increase in value is largely driven by inflationary pressures, however, as volume growth is more modest.…

Inflation remains a concern in Cameroon, with the National Institute of Statistics predicting a rate of around 7% in 2024. This stems largely from the February 2024 fuel price increase, impacting transportation costs and ultimately the prices of…

Sales of snacks in Angola are set to contract in 2024 as demand drops in several snacks categories, despite their wide range of products available across the price spectrum. The robust expansion of local manufacturing due to government incentives and…

Savoury snacks has remained the smallest of the main snacks categories in Cameroon in retail volume sales terms in 2024. This is mainly explained by the traditional preference for sweeter and more indulgence-oriented snacks among local consumers. For…

Price sensitivity is a major factor influencing ice cream purchases in Cameroon in 2024. As the cost of living rises, ice cream sold by roadside vendors is experiencing a resurgence. Despite long-standing concerns about hygiene, these vendors offer a…