Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends.​ Insight and data cover chocolate and sugar confectionery, gum, s...
Sweet biscuits, snack bars and fruit snacks is expected to continue to see a low retail volume decline in South Africa in 2024. With rising prices, inflation, and the rising cost of living, some consumers are reducing their spending on non-essential…
In 2024, sugar confectionery is set to be more resilient than chocolate confectionery in South Africa in retail volume terms, as some consumers have been trading out of the chocolate confectionery category due to strong price increases. Sugar…
South Africa is facing several macroeconomic challenges which are impacting consumers’ spending power, including: slow economic growth (forecast at 1% y-o-y for 2024); a high unemployment rate (roughly 33% in May 2024); high inflation of 5-6% in the…
Savoury snacks is expected to be the only snacks category in South Africa to see both retail current value and volume growth in 2024. However the volume growth rate will be minimal as brands and consumers continue to be under pressure. Unit prices…
Like many other snacks categories, ice cream is set to see a retail volume decline along with notable retail current value growth in South Africa in 2024. Price rises due to inflation and rising costs are driving value growth, but leading more…
Gum in South Africa is expected to see solid retail current value growth in 2024, due to rising prices as a result of inflation and higher costs. However, rising prices are set to contribute to slight declines in retail volume sales for both chewing…
Chocolate confectionery in South Africa is set to maintain retail current value growth in 2024. However, this growth is due to price rises as a result of high food inflation, with retail volume sales expected to continue to decline in this year. With…
Over 2024, retail volume sales of snacks in Tanzania are set to grow marginally faster than in 2023, supported by a fuller return to pre-COVID-19 lifestyles, population growth, urbanisation, a wider offer and distribution and unit price…
As with other snacks in Algeria in 2024, constant value growth is expected to be minimal, as inflation continues to bites. As a result, consumers prioritise value for money and local economy brands benefit. However, a growing offering of flavours and…
As with other snack segments in Algeria in 2024, volume growth for sugar confectionery is expected to be muted, as retail prices continue to rise. As such, local players focus on low and mid-priced ranges. They also offer frequent promotions and…
Snacks is seeing steady growth in retail volume terms in Côte d’Ivoire in 2024, despite the fact that elevated inflation has put pressure on prices and on the general cost of living. As such, consumers remain highly price sensitive, which is…
It is expected to be a muted performance for snacks in Algeria in 2024. With inflation continuing to be high, there is only expected to be minimal constant value and volume growth, and with similar growth across all snacks. That being said, inflation…
Savoury snacks are not a particularly big product terms of value sales in Algeria and in 2024, It is expected to register muted constant value and volume growth. With inflation continuing to be high, value for money continues to be a key driver of…
Ice cream is big business in Algeria and it continues to be the biggest snack by far in terms of value sales in 2024. That being said, growth in constant value and volume sales is expected to be modest, as rising prices continues to dampen value…
It is expected to be a muted picture for gum in Algeria in 2024, with only minimal volume growth. With inflation continuing to be high, consumers prioritise essential purchases over gum, which is mainly bought as a breath freshener. Also, within gum,…
It is expected to be a muted performance for chocolate confectionery in Algeria in 2024. With inflation continuing to be high, there is only expected to be minimal constant value and volume growth. As such, value for money continues to be a key…
Average unit prices of sweet biscuits, snack bars and fruit snacks in Tunisia are experiencing increases, primarily due to high inflation and related rising costs of raw materials, particularly imported ones like wheat and sugar. Brand owners are…
Sweet biscuits, snack bars, and fruit snacks in Kenya is undergoing a transformation driven by two key consumer trends in 2024: price sensitivity and a growing focus on health.
In 2024, consumers of sugar confectionery in Tunisia continue to exhibit significant price-sensitive purchasing choices. This consumer behaviour is influenced by the substantial price increases seen in the category, primarily attributed to inflation…
Sugar confectionery in Kenya is experiencing significant growth, fuelled by a steadily expanding population and rising disposable incomes. This translates to increased consumer indulgence in sugary treats. The affordability of sugar confectionery…
Over 2024, snacks in Tunisia is projected to continue to register moderate retail volume and double-digit retail current value growth. This reflects a resilience in terms of consumption in the face of strong price increases across categories. Higher…
Snacks in Kenya is undergoing a period of significant transformation, driven by a confluence of factors including inflation, evolving consumer preferences, and emerging trends. Inflationary pressures have led to increased production costs, prompting…
Consumers of savoury snacks in Tunisia exhibit high price-sensitivity, which strongly impacts category development. In 2024, the average retail current unit price is expected to continue to see a double-digit increase, driven by high inflation and…
The economic landscape in Kenya is conducting the orchestra of consumer behaviour in packaged food, including savoury snacks, in 2024. Inflation has taken centre stage, leading to a heightened focus on affordability. Kenyans are becoming increasingly…
With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…
A confluence of factors, including rising inflation and increasing production costs, has made Kenyan consumers more sensitive to price in 2024. This newfound price consciousness is translating into a shift in purchasing behaviour, with consumers…
Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…
Despite rising inflation and price increases across most consumer goods, the gum category is exhibiting resilience in Kenya in 2024. This can be attributed to the continued demand for gum due to its widespread availability in major retail channels…
Chocolate confectionery in Tunisia is experiencing historically high prices, with all categories set to see further double-digit increase in average retail current unit price over 2024. This surge in prices is attributed to various factors. Amid high…
The year 2024 has witnessed a significant increase in price sensitivity among consumers due to rising inflation, leading to a sharp rise in chocolate confectionery prices in Kenya. This has resulted in stagnant sales volume growth within the…
Consumer price sensitivity is a major factor influencing biscuit purchases in Cameroon in 2024. This translates to a strong preference for plain and filled biscuits, considered more affordable. Earlier in the year, leading brands like Naya, Delys,…
Sugar confectionery, as a product area as a whole, is set to achieve solid growth in retail value sales terms in 2024 in Cameroon. This strong increase in value is largely driven by inflationary pressures, however, as volume growth is more modest.…
Inflation remains a concern in Cameroon, with the National Institute of Statistics predicting a rate of around 7% in 2024. This stems largely from the February 2024 fuel price increase, impacting transportation costs and ultimately the prices of…
Sales of snacks in Angola are set to contract in 2024 as demand drops in several snacks categories, despite their wide range of products available across the price spectrum. The robust expansion of local manufacturing due to government incentives and…
Savoury snacks has remained the smallest of the main snacks categories in Cameroon in retail volume sales terms in 2024. This is mainly explained by the traditional preference for sweeter and more indulgence-oriented snacks among local consumers. For…
Price sensitivity is a major factor influencing ice cream purchases in Cameroon in 2024. As the cost of living rises, ice cream sold by roadside vendors is experiencing a resurgence. Despite long-standing concerns about hygiene, these vendors offer a…
In 2024, retail value sales of gum in Cameroon are set to record substantial growth. This strong increase is largely driven by inflationary pressures, however, as volume growth is muted. While characteristics like flavour, freshness and texture play…
In 2024, retail value sales of chocolate confectionery in Cameroon are set to achieve solid growth. However, consumer price sensitivity is a major factor influencing chocolate purchases. This translates to a clear preference for the locally-made…
The snacks market in Ghana is set to experience a slight decline in both retail volume and value sales in 2024. Prices have risen as manufacturers have passed on significant increases in the costs of raw materials, packaging, energy, storage and…
Retail volume sales of sweet biscuits, snack bars and fruit snacks in Egypt are set to continue to expand during 2024, with the rate of growth expected to be similar to the previous year. This is in spite of rising prices, driven by rising raw…
The market for sugar confectionery in Egypt is expected to witness a slight decline in sales in retail volume terms in 2024. This is due to significant hikes in the prices of imported raw materials, such as sugar, thanks to multiple currency…
The market for snacks in Egypt is expected to witness modest growth in retail volume terms in 2024, continuing the trend of the previous year. This will be accompanied by high double-digit current value growth, driven by significant increases in…
Savoury snacks represents the most dynamic category of the snacks market in retail volume terms in Egypt, with this trend set continue in 2024. This is due to the fact that the prices of such products are generally more affordable in comparison to…
Demand for ice cream in Egypt is expected to remain fairly stable in 2024, despite a difficult economic climate. Consistent with trends in other areas of the snacks market, the category has been subject to significant price increases, in the context…
Demand for gum in Egypt is expected to grow slightly in 2024, despite a significant increase in unit prices. The latter was initiated in response to the rising costs of raw materials such as sugar, which were passed onto end consumers. At the same…
Chocolate confectionery in Egypt is set to witness a decline in retail volume terms in 2024, continuing the trend of the previous year. Despite the positive impact of a growing population, demand is being curtailed by substantial increases in unit…
Sweet biscuits, snack bars, and fruit snacks is declining in retail volume terms in 2024 in Nigeria, falling to the same negative impact of inflationary conditions on consumer spending as is seen throughout all snacks categories. High inflation…
Sugar confectionery in Nigeria is falling in the face of the negative impact of inflationary conditions and a weak economy in 2024. Local consumers grapple with falling incomes and reduced spending power and are thus prioritising core and essential…
In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…
Savoury snacks in Nigeria is seeing volume sales fall in 2024, suffering the impact of inflation, weakened consumer spending power, and rising unit prices – depreciation of the local currency is leading to price hikes in in imported finished products…