Snacks

Despite rising inflation and price increases across most consumer goods, the gum category is exhibiting resilience in Kenya in 2024. This can be attributed to the continued demand for gum due to its widespread availability in major retail channels…

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

A confluence of factors, including rising inflation and increasing production costs, has made Kenyan consumers more sensitive to price in 2024. This newfound price consciousness is translating into a shift in purchasing behaviour, with consumers…

With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…

The economic landscape in Kenya is conducting the orchestra of consumer behaviour in packaged food, including savoury snacks, in 2024. Inflation has taken centre stage, leading to a heightened focus on affordability. Kenyans are becoming increasingly…