Snacks

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

Average unit prices of sweet biscuits, snack bars and fruit snacks in Tunisia are experiencing increases, primarily due to high inflation and related rising costs of raw materials, particularly imported ones like wheat and sugar. Brand owners are…

Sweet biscuits, snack bars and fruit snacks is expected to continue to see a low retail volume decline in South Africa in 2024. With rising prices, inflation, and the rising cost of living, some consumers are reducing their spending on non-essential…

Sweet biscuits, snack bars, and fruit snacks is declining in retail volume terms in 2024 in Nigeria, falling to the same negative impact of inflationary conditions on consumer spending as is seen throughout all snacks categories. High inflation…

In 2024, sweet biscuits, snack bars and fruit snacks in Morocco is seeing development driven by out-of-home consumption trends and rising interest in healthy eating. Sweet biscuits are highly popular type in Morocco and as such the segment continues…

Sweet biscuits, snack bars, and fruit snacks in Kenya is undergoing a transformation driven by two key consumer trends in 2024: price sensitivity and a growing focus on health.

Retail volume sales of sweet biscuits, snack bars and fruit snacks in Egypt are set to continue to expand during 2024, with the rate of growth expected to be similar to the previous year. This is in spite of rising prices, driven by rising raw…

Consumer price sensitivity is a major factor influencing biscuit purchases in Cameroon in 2024. This translates to a strong preference for plain and filled biscuits, considered more affordable. Earlier in the year, leading brands like Naya, Delys,…

As with other snacks in Algeria in 2024, constant value growth is expected to be minimal, as inflation continues to bites. As a result, consumers prioritise value for money and local economy brands benefit. However, a growing offering of flavours and…

In 2024, consumers of sugar confectionery in Tunisia continue to exhibit significant price-sensitive purchasing choices. This consumer behaviour is influenced by the substantial price increases seen in the category, primarily attributed to inflation…

In 2024, sugar confectionery is set to be more resilient than chocolate confectionery in South Africa in retail volume terms, as some consumers have been trading out of the chocolate confectionery category due to strong price increases. Sugar…

Sugar confectionery in Nigeria is falling in the face of the negative impact of inflationary conditions and a weak economy in 2024. Local consumers grapple with falling incomes and reduced spending power and are thus prioritising core and essential…

2024 is seeing positive retail volume sales for sugar confectionery in Morocco, though the pace has not picked up since 2023 and has slowed since 2022 is a trend set to persist throughout the forecast period. The category is sizeable and demand is…

Sugar confectionery in Kenya is experiencing significant growth, fuelled by a steadily expanding population and rising disposable incomes. This translates to increased consumer indulgence in sugary treats. The affordability of sugar confectionery…

The market for sugar confectionery in Egypt is expected to witness a slight decline in sales in retail volume terms in 2024. This is due to significant hikes in the prices of imported raw materials, such as sugar, thanks to multiple currency…

Sugar confectionery, as a product area as a whole, is set to achieve solid growth in retail value sales terms in 2024 in Cameroon. This strong increase in value is largely driven by inflationary pressures, however, as volume growth is more modest.…

As with other snack segments in Algeria in 2024, volume growth for sugar confectionery is expected to be muted, as retail prices continue to rise. As such, local players focus on low and mid-priced ranges. They also offer frequent promotions and…

Volume sales of snacks are expected to continue on a growth path in 2023 with growth seen across all categories. The resumption of society and busy lifestyles is promoting snacking, although inflationary pressures are making consumers price…

Over 2024, snacks in Tunisia is projected to continue to register moderate retail volume and double-digit retail current value growth. This reflects a resilience in terms of consumption in the face of strong price increases across categories. Higher…

Over 2024, retail volume sales of snacks in Tanzania are set to grow marginally faster than in 2023, supported by a fuller return to pre-COVID-19 lifestyles, population growth, urbanisation, a wider offer and distribution and unit price…

South Africa is facing several macroeconomic challenges which are impacting consumers’ spending power, including: slow economic growth (forecast at 1% y-o-y for 2024); a high unemployment rate (roughly 33% in May 2024); high inflation of 5-6% in the…

In 2024, Nigeria’s snacks industry remains impacted by high inflation that has persisted, and risen, since 2023. This has led to volume sales declines across all categories, including those that are considered locally as more essential and have…

Snacks in Morocco continues to be impacted by the war in Ukraine in 2024, suffering from rise in energy and raw materials prices at the international level. These same tensions are also being felt at the national level, with the increase in the price…

Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their…

Snacks in Kenya is undergoing a period of significant transformation, driven by a confluence of factors including inflation, evolving consumer preferences, and emerging trends. Inflationary pressures have led to increased production costs, prompting…

The snacks market in Ghana is set to experience a slight decline in both retail volume and value sales in 2024. Prices have risen as manufacturers have passed on significant increases in the costs of raw materials, packaging, energy, storage and…

The snacks market is set to be hampered by high inflation in 2023, leading to muted growth of non-essential categories, such as boxed assortments. While the market is recovering from the economic shock of COVID-19, with sales maintaining positive…

The market for snacks in Egypt is expected to witness modest growth in retail volume terms in 2024, continuing the trend of the previous year. This will be accompanied by high double-digit current value growth, driven by significant increases in…

Snacks is seeing steady growth in retail volume terms in Côte d’Ivoire in 2024, despite the fact that elevated inflation has put pressure on prices and on the general cost of living. As such, consumers remain highly price sensitive, which is…

Inflation remains a concern in Cameroon, with the National Institute of Statistics predicting a rate of around 7% in 2024. This stems largely from the February 2024 fuel price increase, impacting transportation costs and ultimately the prices of…

Sales of snacks in Angola are set to contract in 2024 as demand drops in several snacks categories, despite their wide range of products available across the price spectrum. The robust expansion of local manufacturing due to government incentives and…

It is expected to be a muted performance for snacks in Algeria in 2024. With inflation continuing to be high, there is only expected to be minimal constant value and volume growth, and with similar growth across all snacks. That being said, inflation…

Consumers of savoury snacks in Tunisia exhibit high price-sensitivity, which strongly impacts category development. In 2024, the average retail current unit price is expected to continue to see a double-digit increase, driven by high inflation and…

Savoury snacks is expected to be the only snacks category in South Africa to see both retail current value and volume growth in 2024. However the volume growth rate will be minimal as brands and consumers continue to be under pressure. Unit prices…

Savoury snacks in Nigeria is seeing volume sales fall in 2024, suffering the impact of inflation, weakened consumer spending power, and rising unit prices – depreciation of the local currency is leading to price hikes in in imported finished products…

Savoury snacks in Morocco is seeing continued strong performance in retail volume terms in 2024, with nuts, seeds and trail mixes leading the way, albeit from a fairly low base. Nuts is rising faster than any other segment within the overall…

The economic landscape in Kenya is conducting the orchestra of consumer behaviour in packaged food, including savoury snacks, in 2024. Inflation has taken centre stage, leading to a heightened focus on affordability. Kenyans are becoming increasingly…

Savoury snacks represents the most dynamic category of the snacks market in retail volume terms in Egypt, with this trend set continue in 2024. This is due to the fact that the prices of such products are generally more affordable in comparison to…

Savoury snacks has remained the smallest of the main snacks categories in Cameroon in retail volume sales terms in 2024. This is mainly explained by the traditional preference for sweeter and more indulgence-oriented snacks among local consumers. For…

Savoury snacks are not a particularly big product terms of value sales in Algeria and in 2024, It is expected to register muted constant value and volume growth. With inflation continuing to be high, value for money continues to be a key driver of…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…

Like many other snacks categories, ice cream is set to see a retail volume decline along with notable retail current value growth in South Africa in 2024. Price rises due to inflation and rising costs are driving value growth, but leading more…

Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…