Snacks

This report highlights key growth drivers of ice cream and frozen desserts in MEA. The economic instability has shed its weight on the category hindering its growth, nevertheless this region is set to experience a more optimistic scenario when…

Ice cream is big business in Algeria and it continues to be the biggest snack by far in terms of value sales in 2024. That being said, growth in constant value and volume sales is expected to be modest, as rising prices continues to dampen value…

Price sensitivity is a major factor influencing ice cream purchases in Cameroon in 2024. As the cost of living rises, ice cream sold by roadside vendors is experiencing a resurgence. Despite long-standing concerns about hygiene, these vendors offer a…

Demand for ice cream in Egypt is expected to remain fairly stable in 2024, despite a difficult economic climate. Consistent with trends in other areas of the snacks market, the category has been subject to significant price increases, in the context…

A confluence of factors, including rising inflation and increasing production costs, has made Kenyan consumers more sensitive to price in 2024. This newfound price consciousness is translating into a shift in purchasing behaviour, with consumers…

Retail volume sales of ice cream continue to expand in Morocco in 2024, rising at the same rate as was recorded in the previous year. Rising food and energy prices, due to the disruption of global supply chains, have weakened the purchasing power of…

Ice cream in Nigeria is suffering from declining retail volume sales in 2024, with inflationary pressures undermining consumer purchasing power and aa depreciating local currency making products less affordable for most consumers as prices rise. The…

Like many other snacks categories, ice cream is set to see a retail volume decline along with notable retail current value growth in South Africa in 2024. Price rises due to inflation and rising costs are driving value growth, but leading more…

With regard to ice cream in Tunisia, consumers exhibit significant price-sensitivity. This sensitivity to pricing has been exacerbated by economic crisis and high inflation towards the end of the review period. Price rises can also be attributed to…

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…