Snacks

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The year 2024 has witnessed a significant increase in price sensitivity among consumers due to rising inflation, leading to a sharp rise in chocolate confectionery prices in Kenya. This has resulted in stagnant sales volume growth within the…

Despite rising inflation and price increases across most consumer goods, the gum category is exhibiting resilience in Kenya in 2024. This can be attributed to the continued demand for gum due to its widespread availability in major retail channels…

A confluence of factors, including rising inflation and increasing production costs, has made Kenyan consumers more sensitive to price in 2024. This newfound price consciousness is translating into a shift in purchasing behaviour, with consumers…

The economic landscape in Kenya is conducting the orchestra of consumer behaviour in packaged food, including savoury snacks, in 2024. Inflation has taken centre stage, leading to a heightened focus on affordability. Kenyans are becoming increasingly…