Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…
Sweet biscuits, snack bars, and fruit snacks in Kenya is undergoing a transformation driven by two key consumer trends in 2024: price sensitivity and a growing focus on health.
Sugar confectionery in Kenya is experiencing significant growth, fuelled by a steadily expanding population and rising disposable incomes. This translates to increased consumer indulgence in sugary treats. The affordability of sugar confectionery…
Snacks in Kenya is undergoing a period of significant transformation, driven by a confluence of factors including inflation, evolving consumer preferences, and emerging trends. Inflationary pressures have led to increased production costs, prompting…
The economic landscape in Kenya is conducting the orchestra of consumer behaviour in packaged food, including savoury snacks, in 2024. Inflation has taken centre stage, leading to a heightened focus on affordability. Kenyans are becoming increasingly…