Snacks

Gum in Italy continues to achieve positive value and volume sales in 2024. Notably, gum consumption is strongly related to an out-and-about, sociable lifestyle, whereas such activities were curbed during the era of the pandemic restrictions and…

Gum retail volume sales are stagnating in 2023 as the cost of living mitigates consumption slightly. Chewing gum is largely an impulse purchase, which make up two-thirds of gum purchases. Many consumers are therefore buying it on a whim rather than…

Despite the potential impact of price increases across various snack categories, chewing gum in Greece has exhibited considerable resilience. The typically low price point of chewing gum has ensured that its products remains an accessible purchase…

While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…

Gum saw strong growth in 2023 in retail volume and current value terms as the category continued to recover from the huge decline in sales seen during the height of the pandemic. However, while the category has continued to see healthy growth in 2024…