Snacks

The market for gum in Finland will see only marginal growth in retail volume terms in 2024, in the context of increasing maturity. The category is dominated by sugar-free gum offerings, specifically, gum created with the sweetener xylitol, which has…

Gum saw strong growth in 2023 in retail volume and current value terms as the category continued to recover from the huge decline in sales seen during the height of the pandemic. However, while the category has continued to see healthy growth in 2024…

In 2024, the retail landscape of gum in Germany reflects both traditional strengths and contemporary trends. Supermarkets, convenience stores, and kiosks remain pivotal for gum sales, leveraging the impulse nature of gum purchases. Strategic product…

Within the context of further retail price increases, demand for gum in Greece is expected to show a modest decline in 2024. Chewing gum is largely an impulse purchase, and with consumers struggling with the high cost of living, many are cutting down…

Gum in Ireland is recording marginally positive retail volume sales growth in Ireland in 2024, following on from a pattern set in 2023 when inflation impacted consumer spending. Pressures remain in 2024 even though inflation has slowed somewhat.…

Gum in Italy continues to achieve positive value and volume sales in 2024. Notably, gum consumption is strongly related to an out-and-about, sociable lifestyle, whereas such activities were curbed during the era of the pandemic restrictions and…

Mars’ Extra gum continues to overwhelmingly dominate gum in Norway in 2024, with no direct competitive threats from within the category as it holds on to its market share. The category is mature and Mars has not launched anything new. Value share…

Gum just about manages to achieve marginally positive volume sales in 2024, while value is better supported by price hikes caused by inflationary pressures. However, we should also note that prices increases have been relatively mild in gum – unlike…

Gum sales exceeded expectations and had already reached pre-pandemic volume sales levels by the end of 2023. In 2024, the category continues to grow albeit at a slower pace compared to the previous two years when the category was recovering from the…

Gum is set to see current value growth in Sweden in 2024. The competition in chewing gum in Sweden is strong and the category faces maturity. In order to drive sales, players must pay attention to delivering value-added benefits. It is noteworthy…

Gum is set to post a decline in volumes while value sales rise in current terms in Switzerland in 2024. Both the fall in volumes and the rise in value can be attributed largely to rising prices. In the context of the rising cost of living pushing…

Gum is among the snacks categories losing significant volume sales in the Netherlands in 2024, thanks largely to persistent unit price hikes continuing on from 2023. Consumers are opting to purchase gum less frequently, resulting in further volume…

Maintaining its positive performance from 2022 and 2023, gum in the UK continues to enjoy positive growth in both volume and value terms in 2024. The category, which suffered significant losses during the pandemic due to limited time spent outside of…

Despite the negative effects of high inflation on consumer budgets, gum in Turkey is expected to record a second consecutive year of slight retail volume growth over 2024. In addition to traditional breath freshening attributes, consumers have been…

Ice cream sales in Austria are set to record stable volume growth during 2024 following its slight decline in 2023. Ice cream is shaped by new product launches, line extensions and new, interesting flavours. In addition, sales are dependent on the…

Ice cream consumption in Belgium is traditionally very much dependant on the weather. Following the exceptionally hot spring and summer of 2022, weather conditions in Belgium were not as good in 2023. This factor, coupled with strong price increases,…

Despite being a popular category, ice cream in Denmark faced volume sales challenges towards the end of the review period amid rising prices. Increased energy costs have driven up the expenses associated with transporting and storing ice cream, along…

The market for ice cream in Finland is expected to see a stable demand in 2024, despite high unit prices. The product Is very popular in the country, with per-capita consumption levels being amongst the highest in Europe. While sales peak during the…

Sales of ice cream declined sharply in retail volume terms in 2023, with France experiencing lower temperatures and greater instability in the weather than in 2022. Whilst value sales grew this was due to price rises, with volume sales fell across…

Rising retail prices of ice cream in Germany stem from several factors, notably increased energy expenses linked to cooling systems. With ice cream demand traditionally peaking during the warmer summer months, retailers face heightened electricity…