Snacks

The market for gum in Finland will see only marginal growth in retail volume terms in 2024, in the context of increasing maturity. The category is dominated by sugar-free gum offerings, specifically, gum created with the sweetener xylitol, which has…

Gum saw strong growth in 2023 in retail volume and current value terms as the category continued to recover from the huge decline in sales seen during the height of the pandemic. However, while the category has continued to see healthy growth in 2024…

While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…

Within the context of further retail price increases, demand for gum in Greece is expected to show a modest decline in 2024. Chewing gum is largely an impulse purchase, and with consumers struggling with the high cost of living, many are cutting down…

Gum in Ireland is recording marginally positive retail volume sales growth in Ireland in 2024, following on from a pattern set in 2023 when inflation impacted consumer spending. Pressures remain in 2024 even though inflation has slowed somewhat.…