Snacks

Consumer demand for sweet biscuits in Belgium was affected by higher prices in 2024. The category suffered from price increases on butter, which pushed up retail prices in 2023 and 2024. Retailers were also forced to increase the price of private…

Sugar confectionery in Belgium posted static volume sales in 2024, following decline in the previous year when price increases and lower purchasing power impinged on demand. At times of economic crisis, impulse products are amongst the first on which…

While the pressure on consumer purchasing power remained high in 2024, the price of snacks began to stabilise in Belgium, following two consecutive years of strong price increases. Price stabilisation was an important determinant of consumer demand…

Savoury snacks in Belgium achieved slight volume growth in 2024, due to strong promotional activity and the growing relevance of the home ‘aperitif’ trend. The economic climate continued to weigh on household budgets, with purchasing power…

Ice cream consumption in Belgium is traditionally very much dependant on the weather. Following the exceptionally hot spring and summer of 2022, weather conditions in Belgium were not as good in 2023. This factor, coupled with strong price increases,…

Gum has rebounded well from the pandemic and volume sales are stabilising amid the greater normality of consumer lifestyles. Strong promotional activity, innovation and the trend towards smaller portions have supported volume growth in 2024.…

In contrast to other snacks categories, unit prices in chocolate confectionery continued to increase in 2024. Manufacturers were confronted by rising cocoa prices which were passed on to consumers. With the effects of the inflation crisis still…