Market research on the snacks industry. Standardised and cross-co...
Market research on the snacks industry. Standardised and cross-comparable statistics including total market sizes, market share and brand performance, distribution and industry trends. Insight and data cover chocolate and sugar confectionery, gum, s...
Sweet biscuits, snack bars and fruit snacks in Germany continues to face strong price increases in 2023, following a significant rise the previous year, primarily driven by the soaring cost of ingredients. Key components such as grain, sugar, nuts,…
The pandemic period was challenging for sales of sugar confectionery in Germany. Not all snacks benefited from larger shopping trips to supermarkets and discounters, while less mobility and children staying home from school, dampened overall retail…
2023 is a promising year for Germany in many ways. The impact of the pandemic is waning and it is the first year without any major restrictions to negatively affect consumer behaviour; even at the beginning of 2022, some restrictions were still in…
Savoury snacks in Germany continues to experience dynamic price development and content reduction. In response to rising raw material costs, category players and retailers are adjusting their pricing strategies. This trend is mainly being driven by…
After enduring prolonged home seclusion during the pandemic and various restrictions imposed on foodservice and leisure activities, German consumers continue to eagerly seek activities outside of their homes in 2023 due to greater freedom. This shift…
While for many snacks, the pandemic period of home seclusion led to higher uptake in Germany, gum suffered from declining sales. Gum tends to be purchased spontaneously and, in addition to the taste and chewing experience, the product is also…
Germany was strongly impacted by the pandemic in 2020-2021, due to various restrictions imposed on the local population. However, the situation was positive for most retailers due to the closure of foodservice and limited leisure activities outside…