Snacks

While gum is expected to register an increase in current value sales, constant value sales are expected to fall, due to high inflation. Volume growth is also expected to be marginal. Gum is gradually losing popularity and it increasingly gets bad…

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

The health and wellness trend continues to grow in Denmark. Danish consumers are increasingly concerned about sticking to a healthy lifestyle and are looking for healthy snack options. Within the gum category, manufacturers are trying to meet the…

Consumers continue to conscious about discretionary income in 2023, with the higher price of gum an issue for the less affluent. Gum is not an essential item among Costa Ricans, and so it is easy to reduce consumption, and instead, is more popular as…

Retail gum sales in Bolivia were contracting in volume before the pandemic as younger consumers have switched to other products such as gummies, or use their mobile phones to distract themselves and channel their anxiety. Gum was then hit hard by…