Snacks

Gum manages to inch back into marginally positive volume gains in Vietnam in 2024, although recovery of the category remains hampered by inflationary pressures leading to lower consumer spending power. Gum is being affected due to the fact it is…

After seeing a retail volume decline in 2020 during the first year of the pandemic, gum returned to growth, and this is set to continue in 2023 as impulse consumption occasions continue to return. Although volume sales are set to rise, current value…

After seeing a major decline in 2020, when the pandemic first arrived in Uruguay, followed by a further fall in sales in 2021, gum registered a rebound in volume and value terms in 2022, with positive growth also expected for 2023, although sales…

Gum in the Ukraine remains led by Wrigley (GBO: Mars) and Mondelez in 2024, with these two players consistently offering deep discounts and other attractive price promotions for best-sellers Orbit (Wrigley) and Dirol (Mondelez) in supermarkets and…

Despite the negative effects of high inflation on consumer budgets, gum in Turkey is expected to record a second consecutive year of slight retail volume growth over 2024. In addition to traditional breath freshening attributes, consumers have been…

Average unit prices of gum in Tunisia are experiencing significant growth, primarily driven by high inflation and related increased costs of transportation and production. Despite these economic challenges, gum in Tunisia is expected to continue to…

While retail volume and current value sales grew in 2022, and this is set to continue in 2023, per capita consumption and spending on gum still fall short of the pre-pandemic level. Prior to 2020, the long-term trend for gum had been for decline,…

Maintaining its positive performance from 2022 and 2023, gum in the UK continues to enjoy positive growth in both volume and value terms in 2024. The category, which suffered significant losses during the pandemic due to limited time spent outside of…

Demand for gum in the United Arab Emirates continues to rise, primarily driven by chewing gum. In the United Arab Emirates, where a diverse expatriate population coexists amid a bustling social landscape filled with numerous events and gatherings,…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

Gum is among the snacks categories losing significant volume sales in the Netherlands in 2024, thanks largely to persistent unit price hikes continuing on from 2023. Consumers are opting to purchase gum less frequently, resulting in further volume…

Customers are purchasing more chewing gum mostly to improve their breath. Chewing gum comes in a variety of options, including sugar free, as well as new product options with other claims such as added protein and energy boosting. Bubble gum is a…

Gum in Thailand is a relatively mature category, which is largely consolidated between brands Dentyne (Mondelez International (Thailand) Co Ltd) and Lotte (Thai Lotte Co Ltd); meanwhile, Mondelez also distributes the Trident and Clorets brands…

Gum is set to see current value growth in Taiwan in 2024. Originally, it was expected that, after the pandemic, consumers would return to buying chewing gum at convenience stores, especially as people began to resume normal social interactions. It…

Gum is set to post a decline in volumes while value sales rise in current terms in Switzerland in 2024. Both the fall in volumes and the rise in value can be attributed largely to rising prices. In the context of the rising cost of living pushing…

Gum is set to see current value growth in Sweden in 2024. The competition in chewing gum in Sweden is strong and the category faces maturity. In order to drive sales, players must pay attention to delivering value-added benefits. It is noteworthy…

Gum sales exceeded expectations and had already reached pre-pandemic volume sales levels by the end of 2023. In 2024, the category continues to grow albeit at a slower pace compared to the previous two years when the category was recovering from the…

Historically, gum experienced long-term stagnation or decline, with even more significant falls in sales seen during the COVID-19 pandemic. However, sales of gum in South Korea saw a resurgence in 2023 following the end of the pandemic, and growth is…

Although retail volume sales of gum are expected to return to a slight decline in 2023, the category is set to record strong single-digit retail current value growth in 2023, primarily driven by price rises, value-added options, and flavour…

Gum is expected to register some volume growth in 2023, as consumers lead busy lives and often use gum as a breath freshener. In addition, gum is particularly popular among smokers, to remove any bad breath. The return of tourists in large number is…