Snacks

Gum sales exceeded expectations and had already reached pre-pandemic volume sales levels by the end of 2023. In 2024, the category continues to grow albeit at a slower pace compared to the previous two years when the category was recovering from the…

Gum is set to see current value growth in Sweden in 2024. The competition in chewing gum in Sweden is strong and the category faces maturity. In order to drive sales, players must pay attention to delivering value-added benefits. It is noteworthy…

Gum is set to post a decline in volumes while value sales rise in current terms in Switzerland in 2024. Both the fall in volumes and the rise in value can be attributed largely to rising prices. In the context of the rising cost of living pushing…

Gum is set to see current value growth in Taiwan in 2024. Originally, it was expected that, after the pandemic, consumers would return to buying chewing gum at convenience stores, especially as people began to resume normal social interactions. It…

Gum in Thailand is a relatively mature category, which is largely consolidated between brands Dentyne (Mondelez International (Thailand) Co Ltd) and Lotte (Thai Lotte Co Ltd); meanwhile, Mondelez also distributes the Trident and Clorets brands…

Customers are purchasing more chewing gum mostly to improve their breath. Chewing gum comes in a variety of options, including sugar free, as well as new product options with other claims such as added protein and energy boosting. Bubble gum is a…

Gum is among the snacks categories losing significant volume sales in the Netherlands in 2024, thanks largely to persistent unit price hikes continuing on from 2023. Consumers are opting to purchase gum less frequently, resulting in further volume…

It has been a challenging few years for sales of gum in the Philippines. The discretionary character of gum makes it is easy for consumers to sacrifice gum, especially if they have limited finances, which many have as a result of the economic impact…

Demand for gum in the United Arab Emirates continues to rise, primarily driven by chewing gum. In the United Arab Emirates, where a diverse expatriate population coexists amid a bustling social landscape filled with numerous events and gatherings,…

Maintaining its positive performance from 2022 and 2023, gum in the UK continues to enjoy positive growth in both volume and value terms in 2024. The category, which suffered significant losses during the pandemic due to limited time spent outside of…