Soft Drinks

Energy drinks showed another positive performance in 2023, with growth in off- and on-trade volume sales remaining robust. As the pace of life in Taiwan accelerated in line with the return to pre-pandemic routines, overall demand was buoyed by…

Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older…

While liquid concentrates posted marginal growth in off-trade volume sales in 2023, this was an improvement on the decline recorded in 2022. This was partly explained by the normalisation of consumption patterns, in that the contraction the previous…

Sales of carbonates suffered heavy losses in 2022, although there were several factors that prevented heavier losses and which have helped to support a return to growth in 2023. First, sales were supported by the presence of the core target audience…

Carbonates in smaller pack sizes of 200-350ml gained ground in off- and on-trade channels in Taiwan in 2023. This was partly due to rising health-consciousness among the population, in that concerns about the sugar content of these soft drinks led…

Sales of bottled water suffered heavy losses in retail volume terms in 2022 as a result of Russia's invasion of Ukraine, with a huge section of the population fleeing the country in search of safety. Nonetheless, bottled water saw a more modest…

The increasing tendency of Taiwanese consumers to favour healthier soft drinks ensured bottled water recorded another solid performance in off-trade volume growth terms in 2023. Carbonated bottled water was the most dynamic of the main categories in…

Asian speciality drinks showed improved results in off- and on-trade volume sales terms in 2023, largely thanks to the easing of the pandemic and the ending of associated restrictions. With concerns surrounding COVID-19 having reinforced the…

2023 was the first year since 2019 in which New Zealand was largely free of COVID-19 restrictions, with no movement or gathering restrictions in place and the border fully open. As such, the year saw the full resumption of winter and summer sports,…

Though value sales are still relatively low for sports drinks in Georgia, it is expected to register healthy volume growth in 2023, in what is an emerging product area. However, distribution is still limited and sports drinks are mainly sold in…

Value growth was strong across soft drinks in 2023 thanks in large part to broader inflationary pressures. While fuel costs have stabilised following the initial shock resulting from the Russian invasion of Ukraine early in 2022, the New Zealand…

Soft drinks is expected to register healthy volume growth in 2023, despite continuing economic uncertainty as a result of Russia’s invasion of Ukraine. Geopolitical tensions in the region has led to a significant increase in the number of immigrants…

During the review period, RTD tea benefited strongly from an association with health and wellness preferences, with carbonated RTD tea and kombucha in particular aligning with functional health and wellness trends and being a major driver behind…

RTD tea is expected to continue on a healthy retail volume growth trajectory in 2023. Volume growth is even higher, and in the double digits, for foodservice channels, where an influx of recently-arrived immigrants from Ukraine, Russia and Belarus,…

Within RTD coffee, the popularity of the category has been driven by cold brew coffee. The RTD coffee category is amongst the most sensitive of all soft drinks categories to international pricing pressures owing to its reliance on imported coffee.…

Volume sales continue to be low for RTD coffee and in 2023, volume growth is expected to be muted. One factor holding back growth is the limited range of brands on offer and distribution is mainly through modern grocery retailers, with limited…

Value sales growth within juice remained strong in 2023 with broader inflationary pressures a key contributor to this. While fuel costs have stabilised following the initial shock in 2022 after the Russian invasion of Ukraine, the New Zealand…

Juice is expected to register double-digit retail volume growth and even higher volume growth through foodservice channels. Foodservice in particular is buoyed by an increasing number of tourists, as well an influx of immigrants from Ukraine, Russia…

Similarly to other soft drinks categories, energy drinks value sales growth was spurred by broader inflationary pressures in 2023. However, energy drinks also continued to see a notable rise in volume sales during the year. Indeed, the category…

Energy drinks are increasingly popular in Georgia and in 2023 energy drinks are expected to register the highest volume growth of all soft drinks. The range of energy drinks on offer in also growing and this is supporting volume growth. Consumers…