Sustainability

Understand which sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.

Book a demo

Drive your growth with sustainability intelligence

Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t. But do you know which are the right sustainable product claims to make in the right markets at the right time?

 

Measure the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy and craft substantiated claims backed by data.

Learn more

Analyse product claims

Compare the development of established and emerging sustainability claims globally.

Benchmark against competitors

Measure your sustainability performance against competitors and identify the biggest opportunities.

Stay ahead of emerging trends

Understand and act upon consumers’ and business’ evolving attitudes towards sustainability.

Uncover the sustainable product claims that are most effective in your markets

Our sustainability claims tracker enables you to identify the level of sustainability adoption across countries, product categories and brands.EI ILLUSTRATIONS 2024 V7 Outlined Sustainability

 

Our coverage

 

Passport Sustainability measures the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories

By combining SKU-data, industry research and expert analysis with consumer and industry surveys, we uncover sustainability insights and opportunities across product claims, business strategy and consumer sentiments and perceptions.  

Shows levels of sustainability adoption across countries, product categories and brands

  • 25 countries
  • 11 industries
  • 50 product categories
  • 70+ individual claims
  • 7 Data Types
  • Updated annually  

Measures change in prevalence and pricing strategies of sustainable products.

  • 25 countries
  • 11 industries
  • 50 product categories
  • 70+ individual claims
  • 3 Data Types
  • Updated quarterly  

Explore consumers’ evolving sustainability attitudes, expectations and adoption.

  • 40 countries
  • 1,000 responses per country
  • 7 topics
  • 12 consumer types
  • Updated annually  

Explores trends, strategies, investments and product launches.

  • 5 geographic regions
  • 6 topics
  • More than 1,000 respondents
  • Updated annually  

Actionable and engaging thought leadership identifying key sustainability trends.

Related insights

Join two of our sustainability experts to explore the fast-changing landscape of sustainability strategies and find solutions to improve your strategic initiatives to align with climate goals and ensure transparent, responsible corporate action.

Watch now
View all sustainability insights

Join our community

Navigate business challenges and explore new pathways for growth with our free monthly insights.

Sign up now

Passport

Our award-winning knowledge hub for forward thinkers.

Learn more
Custom Research

Guiding you on your pathway to growth.

Learn more
;