Sports Drinks in Hungary

December 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Sports Drinks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sports Drinks industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sports Drinks in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sports Drinks in Hungary?
  • To what extent are health considerations impacting consumption of Sports Drinks in Hungary?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Sports Drinks in Hungary?
  • Which are the leading brands in Sports Drinks in Hungary?
  • What potential exists for multinational or domestic soft drinks companies to expand in Hungary?
  • How are products distributed in Sports Drinks in Hungary?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Sports Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Sports Drinks in Hungary - Category analysis

KEY DATA FINDINGS

Health-conscious consumers drive sports drink sales
Discounters and e-commerce gain prominence
Refined flavours and ingredients enhance appeal
Rising consumer spending and health awareness to drive growth
Retail e-commerce to gain further traction
Intensified competition among brands
Table 1 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 2 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 3 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 4 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 5 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 6 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 7 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 8 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 9 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 10 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 11 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 12 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

Soft Drinks in Hungary - Industry Overview

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
Fountain sales in Hungary

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sports Drinks

  • Regular Sports Drinks
  • Reduced Sugar Sports Drinks

Sports Drinks

The choice of sports drink usually depends on the provision of fluids, carbohydrates or both. Included into this subsector are isotonic, hypotonic and hypertonic sports drinks. Isotonic are products that replace lost body fluids, electrolytes (sodium, potassium and chlorides) and glucose in similar concentrations to existing body fluid without causing either swelling or shrinkage of cells. These products usually contain about 5-8% carbohydrate and are intended to be consumed during exercise and/or heat exposure. Hypotonic this product is a weaker solution than your body fluid. These drinks contain less carbohydrate and therefore have lower osmolality (fewer dissolved particles than blood). These drinks help the body to speed up water absorption and are best used when you need urgent fluid replacement, as in after exercise. These drinks are not the best for energy replacement. Hypertonic - this drink is a stronger solution than your body fluid. These drinks are designed to replace and maintain energy levels during exercise of at least one hour. They are absorbed slowly and therefore are not appropriate for fluid replacement. Leading brands in off-trade volume include Gatorade, Powerade and Aquarius. This is the aggregated total of regular and reduced sugar Sports Drinks

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This report originates from Passport, our Sports Drinks research and analysis database.

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