In the face of rising costs, shrinkflation has become a prevalent strategy among sweet spreads brands in France as they look to maintain profit margins. Early 2022 even saw a trade conflict between grocery retailer Intermarché and Andros, the company behind the Bonne Maman Intense jams, resulting in a temporary removal of Bonne Maman products from Intermarché shelves.
Honey packaging unit volumes are expected to decline at the start of the forecast period, before seeing positive growth in its later years, with a shift towards being marketed as a premium product. This change is being driven by the perception of local honey as a rare and high-quality commodity due to recent low production volumes and the complex and costly certification processes for organic honey in France, particularly for smaller producers.
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Understand the latest market trends and future growth opportunities for the Sweet Spreads Packaging industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sweet Spreads Packaging
This is the aggregation of chocolate spreads, honey, jams and preserves, nut based spreads and yeast based spreads.
See All of Our DefinitionsThis report originates from Passport, our Sweet Spreads Packaging research and analysis database.
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