Ukraine

Dog food is set to see significant current value growth in Ukraine in 2024. The full-scale war in the country has reinforced behavioural trends that were in evidence before the Russian invasion. Small dogs were already becoming more popular because…

Cat food is set to see strong current value growth in Ukraine in 2024. In Ukraine, there is a relatively low penetration of industrial pet food with the majority of people still feeding their cats non-prepared food. However, those owners who do feed…

In 2023, sun care saw a strong recovery following the significant decline seen a year earlier, with much of 2022 marked by major challenges and uncertainties. The adaptation of the population to the new realities resulted in a shift in summer leisure…

The development of the skin care category in Ukraine continues to be driven by the active innovation being seen from manufacturers of these products. For example, in 2023, Weleda revamped its skin care line. This update was characterised by a new…

During 2023, there was a strong recovery in premium beauty and personal care value sales after the steep decline registered a year earlier, with a particularly dynamic performance being seen in demand for dermocosmetic products. Consumers were…