Ukraine

Video games hardware experienced remarkable growth in 2023 in Ukraine, largely driven by the rebound in imports compared to the previous year, resulting in the resurgence of leading companies like Sony Ukraine TOV. Notably, Sony Ukraine TOV witnessed…

Pet products is expected to see current value growth in Ukraine in 2024. Manufacturers of cat litter are experimenting with different raw materials to provide high functionality and manage the increased costs they are facing. Besides the popular…

The development of the skin care category in Ukraine continues to be driven by the active innovation being seen from manufacturers of these products. For example, in 2023, Weleda revamped its skin care line. This update was characterised by a new…

Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers…

Car air fresheners showed the highest (and only positive) volume sales growth within the overall category of air care in 2023, with the rise primarily linked to the surge in the number of cars in Ukraine. The imposition of martial law has prompted…

Pet care is set to see continued growth in Ukraine in 2024. Having seen volumes fall following the Russian invasion of the country in 2022, the market returned to growth in the following year. The positive sales performance in wartime is related to…

Cat food is set to see strong current value growth in Ukraine in 2024. In Ukraine, there is a relatively low penetration of industrial pet food with the majority of people still feeding their cats non-prepared food. However, those owners who do feed…

Convenience retailers in Ukraine continued to prove more successful than other grocery formats in weathering the challenges brought about by the Russian invasion in 2023. Offering a relatively limited range of day-to-day essentials, they were well…

Russia’s ongoing war in Ukraine continued to be a major factor influencing consumer foodservice in 2023. Nonetheless, Ukrainian businesses showed unprecedented resilience while operating in challenging wartime conditions, including constant air raids…

Shoe polish recorded the slowest decline in volume sales within polishes overall in 2023. Despite changing consumer preferences and a trend towards sport and casual footwear that may require less frequent polishing, certain market segments still…

Hand dishwashing led volume sales growth within dishwashing in Ukraine in 2023, recording the only positive growth in the category, with sales driven by the decline in household incomes and by widespread relocation among consumers. Many Ukrainians…

Bleach in Ukraine saw a continued decline in terms of volume sales in 2023, primarily because of the intensifying competition coming from the emergence and expansion of home care home care detergents incorporating disinfectant components with safer…

Tobacco saw double-digit current value growth in Ukraine in 2023. After marked upheavals following the outbreak of war in 2022, global tobacco players adapted to the new reality and returned to new launching new products. These launches were mostly…

During recent years, people have typically been taking more care of their dental health, which has been having a positive impact on sales of oral care as well as the development of the category. Toothpaste and manual toothbrushes generate the bulk of…

In 2023, the fragrances category was recording strong growth, albeit following a sharp downturn in sales a year earlier, when sales shrunk by around half. The fragrances performance has begun to recover as life has normalised in some parts of Ukraine…

In 2023, sales of depilatories increased in value terms. Evolving societal norms and beauty standards are placing a greater emphasis on smooth and hair-free skin. As a result, consumers are increasingly turning to depilatories as a convenient and…

Sales of hot drinks were significantly impacted by Russia's invasion of Ukraine in 2022 with sales plummeting as large numbers of people fled the country in search of safety. With Russia’s war continuing in 2023 the population remained significantly…

Cigarettes saw a slight rise in volume sales in Ukraine in 2023. This came after several years of marked volume decline. Amongst the reasons for this upturn in volumes were the low starting base following a steep decline in the previous year because…

In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing…

Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances…