Ukraine

PET bottles have become a popular choice for drinking yoghurt due to their lightweight nature, which makes them easy to carry and reduces transportation costs. In addition, PET bottles offer superior barrier properties, protecting the product from…

In 2024, wearable electronics saw robust volume sales and excellent growth in current value terms, largely thanks to the performance of smart wearables. This reflects Ukrainians' willingness to invest in such products offering superior quality and…

Foods vending was the most dynamic performer within vending in Ukraine in current value growth terms by some distance in 2023. While this was partly due to high inflation and the ongoing emergence of sales from a relatively low base, its strong…

The mass exodus of refugees from Ukraine in 2022 following the Russian invasion took a particularly heavy toll on direct selling. This was because a high proportion of those who left were women, who not only represent this channel’s main target…

After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the…

Plant-based dairy continues to see dynamic growth in 2024 with sales set to see a full return to the levels seen prior to Russia's invasion of Ukraine. This dynamism is explained mostly by low market penetration with there being significant scope for…

Sales of butter and spreads have continued to see a relatively successful recovery in 2024 from the sharp drop in sales seen in 2022 following Russia's invasion of Ukraine. These products are a part of the core basket for many people. Butter is the…

Other baby food and prepared baby food, between them, account for the majority of the packaging unit volumes used in overall baby food in Ukraine. Glass jars dominate prepared baby food packaging, although plastic pouches have been seeing strong…

Home and garden in Ukraine experienced notable growth in current value terms in 2023 despite ongoing economic challenges and the impact of Russia’s ongoing war in the country. The overall recovery of the economy, with a 5% increase in real GDP…

Men's grooming immediately returned to recording positive growth in 2023 after the decline seen a year earlier when war broke out in Ukraine. Although men themselves were sometimes unable to buy men’s grooming products, women often bought these…

The decline in the nappies/diapers/pants category in Ukraine in 2023 can be attributed to the dual impact of a declining birth rate and children leaving the country due to the ongoing war. The diminishing number of births directly contributed to…

Tissue and hygiene saw decline in both volume and value terms in Ukraine in 2023. This performance was connected with the mass migration of people from the country due to ongoing military actions. The substantial population shift has resulted in a…

General merchandise stores in Ukraine is dominated by variety stores, which continued to weather the challenges of trading during a full-scale war better than many other types of retailers in 2023. This was mainly because their offer of wide ranges…

In 2024, computers and peripherals registered growth in both volume and current value terms in Ukraine, with a notable surge in demand for portable products. This trend can be attributed to the circumstances of martial law, which have necessitated…

While there was certainly a strong element of recovery from the decline seen a year earlier, the 2023 growth in the bath and shower category in current value terms was also a result of rising unit prices in this year. However, the performance also…

Small local grocers was the only grocery retailers channel in Ukraine to contract in current value terms in 2023. While trade picked up from 2022 as the initial shock of the Russian invasion receded, it continued to lose ground to modern formats such…

Street stalls/kiosks has historically been a particularly strong consumer foodservice channel in Ukraine, with it being the largest channel in terms of number of transactions prior to the pandemic. Since 2020 the channel has been under significant…

Self-service cafeterias in Ukraine continues to be a highly fragmented category, mostly consisting of no-frills establishments serving lunchtime offerings. Most of these establishments are fairly traditional with less reliance on technology than…

Russia’s war in Ukraine has created challenging economic conditions and a difficult operating environment which has presented significant obstacles for players operating within limited-service restaurants. Sales plummeted in value and volume terms in…

Sales of cow’s milk have benefited from consumers shifting away from the grey market and towards formal sales. Manufacturing of raw milk by households in rural areas is decreasing as it has become unprofitable due to there being fewer cows and…