Ukraine

While appliances and electronics specialists in Ukraine showed a much improved performance in current value sales terms in 2023, it remained one of the retail channels worst affected by the Russian invasion. Because the types of goods such outlets…

Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older…

Shelf stable fruit and vegetable packaging is dominated by metal food cans and glass jars. Most shelf stable fruit and vegetables packed in metal food cans sold in Ukraine are imported, and a wide variety of sizes are available – from single servings…

Sales of dairy have continued on the path to recovery in retail volume terms in 2024, although they still remain well-below levels seen prior to Russia's invasion of Ukraine. Sales are being driven increased economic stability, people and businesses…

In 2023, beauty and personal care was showing signs of recovery following a significant decline in 2022. Many companies were able to restore the disrupted logistics from 2022 and were operating at full capacity again in 2023. Despite the positive…

Sports drinks was already a niche even before the pandemic, but what sales did exist registered heavy losses following Russia’s invasion in early 2022. Many men joined the armed forces in response to the invasion and as such were forced to give up…

Energy drinks was the only soft drinks category in Ukraine to see retail volume growth both in 2022 and 2023. This dynamic growth related to the strong increase in demand from volunteers, doctors, armed forces, and other people looking for an energy…

Sales of bottled water suffered heavy losses in retail volume terms in 2022 as a result of Russia's invasion of Ukraine, with a huge section of the population fleeing the country in search of safety. Nonetheless, bottled water saw a more modest…

Retail volume sales of honey remained well below 2021 levels in 2023 despite positive growth over the course of the year and this is due to the dramatic declines previously seen in demand for honey as armed conflict gripped Ukraine during 2022. With…

Glass jars have been gaining share in chilled processed seafood as they are inert, non-reactive and do not impart any unwanted flavours to the content. They also provide a good barrier against oxygen and moisture, helping to extend the shelf life of…

RTD tea suffered significant losses during 2022 as category was not a priority for either manufacturers or consumers. The supply of these products was limited, while there were out-of-stock situations seen during the high season. There is also a…

Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s…

During 2023, demand for bread continued to increase in Ukraine as government efforts to regulate the price of bread ensured that many of the products in the category remained affordable for the majority of Ukrainians. Indeed, the low average unit…

Cigars and cigarillos saw a double-digit decline in volume sales in Ukraine in 2023, while smoking tobacco volumes also fell during the year. Both the cigars and cigarillos, and the smoking tobacco categories have suffered significantly during…

Sales of soft drinks have been significantly impacted by Russia’s war in Ukraine and soaring inflation. Besides the resulting decline in the population and the loss of territories, the market also faces other obstacles including consumers downtrading…

RTD coffee only started to gain a significant presence in Ukraine during the pandemic but after a bright start the category saw a steep decline in 2022 because of the impact of Russia’s invasion on the supply chain and import issues. Leading retailer…

The biggest story in staple foods in Ukraine in 2023 was that all sales in all categories were still being significantly impacted by the ongoing war that rages in many parts of the country as well as high inflation due to the collapsing exchange…

Thin wall plastic containers are becoming increasingly popular in frozen ready meals due to their efficiency and cost-effectiveness. These containers use less material, making them lighter and reducing transportation costs and energy usage.…

Although HDPE bottles remain the leading pack type in the category, PET bottles have been gaining share in body wash/shower gel in recent years. PET bottles are seen as offering significant advantages, such as their lightweight nature, which reduces…

In 2024, home audio and cinema registered a decline in volume sales and current value terms in Ukraine. Notably, hi-fi systems saw a significant decrease. This trend can be attributed to various factors, including the growing popularity of wireless…