Ukraine

During times of economic uncertainty, chocolate confectionery tends to cede ground to sugar confectionery in Ukraine. This is largely because of the higher prices of chocolate confectionery amid strong pressure on consumer incomes. Towards the end of…

The demand for gum in Ukraine suffered heavily in the wake of the Russian invasion of the country in 2022. This was partly because consumers in Ukraine looked to save money, and they tended to make fewer impulse purchases, which included perceived…

Like other packaged food categories, ice cream suffered in late 2022 and 2023 from electricity outages. These energy problems had strong negative impact on the manufacture and storage of frozen goods. While ice cream is set to register strong retail…

Savoury snacks can be said to have suffered most from the effects of the war in Ukraine in terms of production, supply and consumer behaviour. This is partly reflected in savoury snacks recording the highest decline in snacks in retail volume sales…

All snacks categories are projected to see good-to-strong retail volume growth over 2023. However, sales bases have been lowered significantly by the slump in 2022, and market sizes at the end of the review period are expected to be lower than in…

Strongly increased sugar prices and electricity outages in late 2022-2023 increased the cost of manufacturing and negatively impacted consumers’ ability to afford or justify the prices of sugar confectionery. As a result, consumers tended to reduce…

In 2023, sweet biscuits, snack bars and fruit snacks all started to rebound from the double-digit declines recorded in retail volume sales in 2022. During the Coronavirus (COVID-19) pandemic, fruit snacks, snack bars and sweet biscuits posted only…

Baby food suffered heavy losses in 2022 as large numbers of families fled the country following Russia’s invasion. The category’s recovery in 2023 continues to be limited by the significantly smaller consumer base for these products. Besides which,…

In June 2022 Ukrainian dairy manufacturers were granted duty-free exports to the EU for one year. This was extended for one more year in 2023 as part of ongoing efforts to support Ukraine’s economy while it continues to cope with the impact of…

The war has taken its toll on the local economy with disposable income in most households being squeezed. As a result, some price-sensitive consumers are downtrading when it comes to shopping for cheese. For instance, some consumers are shifting to…

Sale of dairy products and alternatives in Ukraine are being significantly impacted by the war and inflation in 2023. Besides the loss of consumers and territories, the market also faces other obstacles including consumers downtrading to cheaper…

When it comes to drinking milk products sales are dominated by cow’s milk. Cow’s milk has maintained relatively stable per capita consumption in Ukraine with it being a core basket product. The sharp drop in volume sales seen in 2022 was the result…

Although other dairy saw heavy losses in retail volume terms in 2022 due to the impact of Russia's invasion of Ukraine, the category did not see such a sharp decline as some other areas of dairy. A major factor behind this was the more stable…

Local brand Bob Snail is already known in Ukraine, especially by parents, due to its range of healthy sweets\snacks that are made from fruit-based ingredients. However, the brand has now branched out into offering plant-based yoghurt made from…

Sales of yoghurt were particularly hard hit by the impact of Russia's invasion of Ukraine, with volume sales plummeting. For many people, yoghurt is not included in their core basket of goods and therefore in response to the challenges presented by…

After demand plummeted across all categories of cooking ingredients and meals over the course of 2022 as the Russian Federation’s invasion of Ukraine interrupted supply chains, caused widespread financial hardship and motivated huge numbers of local…

After the onset of armed conflict in 2022 led to plummeting retail volume sales of sunflower oil over the course of the year, 2023 saw a return to positive retail volume growth in the category. One key factor to consider here is that there is now a…

Meals and soups recorded a relatively robust sales performance during 2023 as retail volume sales increased across all categories. This can be partly seen as the natural response to the dramatic decline seen in demand for meals and soups in the…

2023 saw sauces, dips and condiments subject to a complex matrix of different trends, some of which derived from the ongoing war in Ukraine, while others were simply a reflection of the general consumer trends that were in effect before the onset of…

Retail volume sales of honey remained well below 2021 levels in 2023 despite positive growth over the course of the year and this is due to the dramatic declines previously seen in demand for honey as armed conflict gripped Ukraine during 2022. With…