Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
General merchandise stores in Ukraine is dominated by variety stores, which continued to weather the challenges of trading during a full-scale war better than many other types of retailers in 2023. This was mainly because their offer of wide ranges…
An impressive recovery by health and beauty specialists in Ukraine in current value sales terms in 2023 was underpinned by robust demand in the dominant channel of pharmacies. The latter continued to show greater resilience to the economic shock of…
Home improvement and gardening stores was by far the most dynamic channel within home products specialists in Ukraine in current value growth terms in 2023. This performance reflected an increased need for construction equipment and materials as…
Hypermarkets in Ukraine lagged behind the other main modern grocery retailers channels in terms of current value sales growth in 2023. These types of outlets have lost ground to smaller formats since the start of the Russian invasion, in part because…
In 2023, menstrual care experienced a decline in volume sales in Ukraine, primarily stemming from the departure of the female population from the country amid the ongoing war. While sales rose slightly in current value terms, this was primarily the…
The decline in the nappies/diapers/pants category in Ukraine in 2023 can be attributed to the dual impact of a declining birth rate and children leaving the country due to the ongoing war. The diminishing number of births directly contributed to…
Retail adult incontinence demonstrated growth in Ukraine in 2023, fuelled by multiple factors, including a rise in the number of individuals affected by illness and injuries due to the war, increased awareness of the convenience of these products,…
In keeping with the performance of the wider retail market, after the shock of the Russian invasion caused a sharp contraction in 2022, e-commerce in Ukraine saw current value sales rebound at a healthy pace in 2023. Indeed, it was among the channels…
After experiencing a deep contraction in 2022 due to the shock of the Russian invasion, retail in Ukraine saw total current value sales rebound at an impressive pace in 2023 as consumers and businesses adjusted to the new reality. However, recovery…
Toilet paper performed relatively well in retail tissue in Ukraine in 2023. This can be attributed to its status as a fundamental commodity, maintaining robust demand even amidst declining revenues in the tissue market. Notably, toilet paper…