Ukraine

After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the…

Russia’s war in Ukraine has created challenging economic conditions and a difficult operating environment which has presented significant obstacles for players operating within limited-service restaurants. Sales plummeted in value and volume terms in…

In 2023, mass beauty and personal care in Ukraine was recording strong growth thanks to the affordability of these products against the backdrop of consumers’ falling purchasing power. The development of private label products has also contributed to…

Meals and soups recorded a relatively robust sales performance during 2023 as retail volume sales increased across all categories. This can be partly seen as the natural response to the dramatic decline seen in demand for meals and soups in the…

Men's grooming immediately returned to recording positive growth in 2023 after the decline seen a year earlier when war broke out in Ukraine. Although men themselves were sometimes unable to buy men’s grooming products, women often bought these…