Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cheese has continued to see a steady recovery in retail volume terms in 2024 after sales plummeted in 2022 following Russia's invasion of Ukraine. Despite a significant decline in Ukraine’s population, with many people still seeking asylum abroad,…
The Ukraine’s chocolate confectionery market is seeing some degree of recovery in terms of retail volume sales in 2024, in growth that is continuing from 2023. This follows the severe drop seen in 2022 when war broke out. Mondelez Ukraine, which…
Sales of cider/perry saw a steep decline in total volume terms in 2022 following Russia's invasion of Ukraine. This was both because of a more limited supply but also reduced demand. Furthermore, the category was not a priority for category leaders…
Cigarettes saw a slight rise in volume sales in Ukraine in 2023. This came after several years of marked volume decline. Amongst the reasons for this upturn in volumes were the low starting base following a steep decline in the previous year because…
Cigars and cigarillos saw a double-digit decline in volume sales in Ukraine in 2023, while smoking tobacco volumes also fell during the year. Both the cigars and cigarillos, and the smoking tobacco categories have suffered significantly during…
Coffee is by far the most popular category within hot drinks in Ukraine but the category has seen heavy losses since Russia's invasion of Ukraine. Sales plummeted in 2022 as large numbers of consumers fled the country while foodservice sales were…
Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances…
The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. The commodities overview in Ukraine covers production and consumption trends in agricultural commodities, energy…
In 2024, computers and peripherals registered growth in both volume and current value terms in Ukraine, with a notable surge in demand for portable products. This trend can be attributed to the circumstances of martial law, which have necessitated…
Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older…
Folding cartons are the main pack type in boxed assortments as they offer a high degree of design flexibility, allowing brands to create visually appealing and customised packaging for their boxed assortments. In addition, the flat pack nature of…
Consumer electronics in Ukraine grew in both volume and current value terms in 2024, recovering and surpassing pre-war levels. This is the result of local consumers becoming accustomed to the new realities of life, resettling and seeking to equip…
Consumer foodservice through all locations suffered heavy losses in 2022 following Russia’s invasion. More specifically, consumer foodservice through lodging and leisure locations witnessed heavy losses in 2022 due to several factors including the…
Russia’s ongoing war in Ukraine continued to be a major factor influencing consumer foodservice in 2023. Nonetheless, Ukrainian businesses showed unprecedented resilience while operating in challenging wartime conditions, including constant air raids…
Convenience retailers in Ukraine continued to prove more successful than other grocery formats in weathering the challenges brought about by the Russian invasion in 2023. Offering a relatively limited range of day-to-day essentials, they were well…
After demand plummeted across all categories of cooking ingredients and meals over the course of 2022 as the Russian Federation’s invasion of Ukraine interrupted supply chains, caused widespread financial hardship and motivated huge numbers of local…
PET bottles have become a popular choice for drinking yoghurt due to their lightweight nature, which makes them easy to carry and reduces transportation costs. In addition, PET bottles offer superior barrier properties, protecting the product from…
Sales of dairy have continued on the path to recovery in retail volume terms in 2024, although they still remain well-below levels seen prior to Russia's invasion of Ukraine. Sales are being driven increased economic stability, people and businesses…
In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing…
In 2023, sales of depilatories increased in value terms. Evolving societal norms and beauty standards are placing a greater emphasis on smooth and hair-free skin. As a result, consumers are increasingly turning to depilatories as a convenient and…