Ukraine

Coffee is by far the most popular category within hot drinks in Ukraine but the category has seen heavy losses since Russia's invasion of Ukraine. Sales plummeted in 2022 as large numbers of consumers fled the country while foodservice sales were…

Even though the war continued into 2023, demand for colour cosmetics still saw strong growth in this year, primarily fuelled by women's desire to indulge in self-care and to try and lift their spirits. The challenging and stressful circumstances…

Demand for concentrates is very limited in Ukraine, although the category did see a return to growth in retail volume terms in 2023 with these products benefiting from their affordability. Concentrates are mainly consumed by price-sensitive older…

Consumer foodservice through all locations suffered heavy losses in 2022 following Russia’s invasion. More specifically, consumer foodservice through lodging and leisure locations witnessed heavy losses in 2022 due to several factors including the…

Russia’s ongoing war in Ukraine continued to be a major factor influencing consumer foodservice in 2023. Nonetheless, Ukrainian businesses showed unprecedented resilience while operating in challenging wartime conditions, including constant air raids…

Convenience retailers in Ukraine continued to prove more successful than other grocery formats in weathering the challenges brought about by the Russian invasion in 2023. Offering a relatively limited range of day-to-day essentials, they were well…

After demand plummeted across all categories of cooking ingredients and meals over the course of 2022 as the Russian Federation’s invasion of Ukraine interrupted supply chains, caused widespread financial hardship and motivated huge numbers of local…

Sale of dairy products and alternatives in Ukraine are being significantly impacted by the war and inflation in 2023. Besides the loss of consumers and territories, the market also faces other obstacles including consumers downtrading to cheaper…

In 2023, deodorants returned to recording positive growth after the steep sales decline seen a year earlier. While some of the growth in current value terms was down to rising prices in 2023, the deodorants performance was also boosted by the growing…

In 2023, sales of depilatories increased in value terms. Evolving societal norms and beauty standards are placing a greater emphasis on smooth and hair-free skin. As a result, consumers are increasingly turning to depilatories as a convenient and…