Ukraine

Full-service restaurants saw a partial recovery in 2023 but sales remained well below 2021 levels as many operators continued to struggle due the difficult conditions in Ukraine since Russia’s invasion. Their higher menu prices compared to…

Gardening registered strong growth in current value terms in Ukraine in 2023 despite economic challenges. With decreasing purchasing power impacting households, many turned to planting gardens as a practical and cost-effective way to supplement their…

General merchandise stores in Ukraine is dominated by variety stores, which continued to weather the challenges of trading during a full-scale war better than many other types of retailers in 2023. This was mainly because their offer of wide ranges…

Gum in the Ukraine remains led by Wrigley (GBO: Mars) and Mondelez in 2024, with these two players consistently offering deep discounts and other attractive price promotions for best-sellers Orbit (Wrigley) and Dirol (Mondelez) in supermarkets and…

Hair care products are considered to be essentials in terms of Ukrainians’ personal grooming routines. A notable trend contributing to the growth being seen in 2023 was the shift among consumers towards purchasing larger packs of hair care products.…

An impressive recovery by health and beauty specialists in Ukraine in current value sales terms in 2023 was underpinned by robust demand in the dominant channel of pharmacies. The latter continued to show greater resilience to the economic shock of…

Home and garden in Ukraine experienced notable growth in current value terms in 2023 despite ongoing economic challenges and the impact of Russia’s ongoing war in the country. The overall recovery of the economy, with a 5% increase in real GDP…

Home care overall suffered a decline in term so volume sales in the Ukraine in 2023. This was largely the result of the ongoing migration of people form the Ukraine fleeing the war and military action. This mass migration has led to a decrease in the…

Bath textiles saw double-digit growth in current value terms in 2023. This was attributed to the availability of an increasingly wide assortment of high-quality bath textiles products through online retailers like IDEIA. This expanding online…

In 2023, the demand for decorative paint surged within Ukraine with the category reporting dynamic growth both in current value and retail volume terms. This was driven by the trend towards home renovation and personalisation, amplified by the…

In 2023, insecticide coils posted the fastest volume growth within home insecticides overall driven by increased demand for efficient mosquito repellents. Ukrainian consumers prioritise these coils for their effectiveness, long-lasting effects and…

Home improvement and gardening stores was by far the most dynamic channel within home products specialists in Ukraine in current value growth terms in 2023. This performance reflected an increased need for construction equipment and materials as…

Dinnerware posted dynamic double-digit growth in current value terms in 2023 despite the challenges posed by the ongoing economic situation and price fluctuations. In fact, this strong growth was in part due to the economic uncertainty and challenges…

Sales of hot drinks were significantly impacted by Russia's invasion of Ukraine in 2022 with sales plummeting as large numbers of people fled the country in search of safety. With Russia’s war continuing in 2023 the population remained significantly…

Hypermarkets in Ukraine lagged behind the other main modern grocery retailers channels in terms of current value sales growth in 2023. These types of outlets have lost ground to smaller formats since the start of the Russian invasion, in part because…

Ice cream in Ukraine is seeing increased availability of imported products in 2024, under popular confectionery brands. For example, KitKat, Toblerone, Oreo, and Milka, as well as Snickers, Bounty, Twix and Mars, among others. Despite their high…

Juice was one of the hardest hit soft drinks categories following Russia's invasion of Ukraine in 2022 and it saw only a modest recovery in retail volume terms in 2023. The category lost a tangible share of its key target audience following Russia’s…

After 2022’s deep decline, liquid tablet detergents posted positive growth in terms of volume sales in 2023, with this attributed to its products’ efficient formulas and user-friendly attributes. Though growth was low, it was the fastest in the…

Russia’s war in Ukraine has created challenging economic conditions and a difficult operating environment which has presented significant obstacles for players operating within limited-service restaurants. Sales plummeted in value and volume terms in…

In 2023, mass beauty and personal care in Ukraine was recording strong growth thanks to the affordability of these products against the backdrop of consumers’ falling purchasing power. The development of private label products has also contributed to…