Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ukraine. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Street stalls/kiosks has historically been a particularly strong consumer foodservice channel in Ukraine, with it being the largest channel in terms of number of transactions prior to the pandemic. Since 2020 the channel has been under significant…
In 2024 Roshen Kondyterska Korporatsia is maintaining its lead of overall sugar confectionery in Ukraine, benefitting from fixed price promotions and a variety of novelties in its Yummi Gummi brand. The company offers the most favourably priced…
In 2023, sun care saw a strong recovery following the significant decline seen a year earlier, with much of 2022 marked by major challenges and uncertainties. The adaptation of the population to the new realities resulted in a shift in summer leisure…
Supermarkets was the most dynamic grocery retailers channel in Ukraine in current value growth terms in 2023. While many players suffered steep declines in revenues and the loss of several outlets in 2022 due to the initial shock and destruction of…
Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers…
Mondelez is striving to recoup lost market share within sweet biscuits, snack bars and fruit snacks in Ukraine in 2024. The player saw a drop in 2022, mostly driven by imported goods, as its local factory is located close to the Russian border in…
Retail volume sales of honey remained well below 2021 levels in 2023 despite positive growth over the course of the year and this is due to the dramatic declines previously seen in demand for honey as armed conflict gripped Ukraine during 2022. With…
Like most products, sales of tea suffered heavy losses in 2022 following Russia's invasion of Ukraine which led to a large number of consumers fleeing the country as well as a loss of territories. Sales were also impacted by temporary stock shortages…
Tissue and hygiene saw decline in both volume and value terms in Ukraine in 2023. This performance was connected with the mass migration of people from the country due to ongoing military actions. The substantial population shift has resulted in a…
Tobacco saw double-digit current value growth in Ukraine in 2023. After marked upheavals following the outbreak of war in 2022, global tobacco players adapted to the new reality and returned to new launching new products. These launches were mostly…
In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
In 2023, toys and games in Ukraine witnessed a significant increase in value, with video games hardware emerging as the primary driving force behind this growth. Several factors contributed to this notable upswing. Firstly, there was a discernible…
In 2023, there was a surge in the popularity of traditional toys that appealed not only to children but also to adults in Ukraine, particularly in the construction category. This surge was primarily fuelled by the relaunch of LEGO Ukraina TOV in…
Ukraine’s population will plummet in 2021-2040 as a result of millions leaving the country in 2022-2024, following the commencement of the war, triggering a demographic crisis in the country. At the same time, natural increase will remain negative…
Foods vending was the most dynamic performer within vending in Ukraine in current value growth terms by some distance in 2023. While this was partly due to high inflation and the ongoing emergence of sales from a relatively low base, its strong…
Video games hardware experienced remarkable growth in 2023 in Ukraine, largely driven by the rebound in imports compared to the previous year, resulting in the resurgence of leading companies like Sony Ukraine TOV. Notably, Sony Ukraine TOV witnessed…
There is a developing wine culture in Ukraine with locals becoming more familiar with the different varieties and this is supporting a per capita increase in sales. Many consumers remained limited in their traveling in 2023 due to legislative…
Overall, wipes saw volume sales decline in Ukraine in 2023. However, deodorant wipes experienced a notable increase in volume and value sales during the year. This growth was largely a result of deodorant wipes being a relatively small and emerging…
Sales of yoghurt were particularly hard hit by the impact of Russia's invasion of Ukraine, with volume sales plummeting. For many people, yoghurt is not included in their core basket of goods and therefore in response to the challenges presented by…