Ukraine

Dog food is set to see significant current value growth in Ukraine in 2024. The full-scale war in the country has reinforced behavioural trends that were in evidence before the Russian invasion. Small dogs were already becoming more popular because…

When it comes to drinking milk products sales are dominated by cow’s milk. Cow’s milk has maintained relatively stable per capita consumption in Ukraine with it being a core basket product. The sharp drop in volume sales seen in 2022 was the result…

After the onset of armed conflict in 2022 led to plummeting retail volume sales of sunflower oil over the course of the year, 2023 saw a return to positive retail volume growth in the category. One key factor to consider here is that there is now a…

Energy drinks was the only soft drinks category in Ukraine to see retail volume growth both in 2022 and 2023. This dynamic growth related to the strong increase in demand from volunteers, doctors, armed forces, and other people looking for an energy…

In 2023, the fragrances category was recording strong growth, albeit following a sharp downturn in sales a year earlier, when sales shrunk by around half. The fragrances performance has begun to recover as life has normalised in some parts of Ukraine…