European Pet Care Companies Offering Sustainability

European pet care brands use a wide variety of innovative approaches to achieve sustainable outcomes, but pet owners are becoming wary of potential 'greenwashing' - or using misleading information to seem more environmentally friendly. Instead, consumers are looking for brands that are purpose-driven and embody sustainability in all parts of their business. This video, led by Euromonitor International's European analysts, gives examples of pet companies in the region that offer innovation and sustainability.