Passport Demonstration: Improving Your Employability

Our market research database, Passport, is widely used and trusted in the academic community, helping students to create assignments with real-world relevance. Passport can also be used to enhance students' employability. In this video, Tanya Burns, Senior Business Development Account Manager, explains how Passport gives students an understanding of industries they are considering working in, the top global players and the key drivers of change. Employers are increasingly asking for experience using market research databases. Being familiar with databases such as Passport and demonstrating analytical thinking are essential assets in the interview process.