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Sweeping Shifts in the Beauty Industry Following COVID-19

3/16/2021

Kelly Tang Bio

COVID-19 has had an unprecedented impact on the beauty industry in the past year, and the industry will continue to face challenges well after 2021. Consumption patterns, channel dynamic and beauty routines have all been changed as consumers face an economic downturn and rising unemployment rates. In this video, analysts specialising in beauty and personal care examine how beauty categories and functions have changed due to the pandemic.