The forecast period is likely to see strong positive growth in sales of wearable electronics in the US, with this sales growth set to be driven primarily by rising demand for smart wearables. Several key factors are set to contribute to this anticipated strong performance.
Activity bands and digital activity watches are slated for negative volume growth over the forecast period as consumers increasingly opt for more affordable options with a wider range of functions, specifically smartwatches, a set of products that represent much greater value and versatility. The appeal of smartwatches lies in their ability to provide a range of features and functionalities beyond activity tracking such as social media and messaging notifications, music control and even contactless payment functionalities.
One of the key elements of the rising appeal of wearable electronics during the forecast period is set to be the greater focus on aesthetic design and style in a category in which sales have traditionally been driven by technological advancement and the offer of a wide range of useful and innovative features. However, now that smart wearables have reached a certain stage in development whereby these devices offer consumers virtually all of the key functions that are considered desirable, there is now room for the leading names in the smartwatch segment to focus on aesthetic design and presenting their products as stylish and in tune with the latest fashion trends.
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Wearable Electronics
Electronic devices designed to be worn by the user, typically on the wrist or head. The category only covers products designed for retail sale and consumer usage. Products designed for use in medical, military and any other profession such as diving are excluded.
See All of Our DefinitionsThis report originates from Passport, our Wearable Electronics research and analysis database.
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