Wearable Electronics

In Brazil, wearable electronics has exhibited remarkable resilience in terms of volume growth, even amidst a challenging economic environment characterised by high inflation. Despite the rising costs of living and the overall impact on consumers’…

Wearable electronics in India continues to experience robust growth, driven by falling unit prices, technological advancements and growing consumer awareness of health and wellness. Intense competition among existing players and new entrants has…

Demand for wearable electronics in the UK continues to grow, with the first half of 2024 delivering a stronger performance in both volume and value growth terms compared to the previous year. However, volume sales of activity bands continue on their…

Wearable electronics in Canada is projected to return to retail volume growth in 2024, led by smart wearables, after declines in 2022 and inflation-impacted 2023. However, a further decline is expected for activity bands as consumers continue to…

Wearables, along with headphones, are expected to be outliers in terms of performance of consumer electronics in Colombia in 2024. While in general, performance has been muted for consumer electronics, wearables are expected to register healthy…

In 2024, wearable electronics in Denmark is seeing a notable volume shift away from activity wearables to smart wearables. This is driven by the greater functionality offered by smart wearables and the growing availability and competition making them…

Demand for wearable electronics in South Africa continues to grow strongly. Consumers are becoming increasingly aware of the benefits linked to adopting a healthy lifestyle, resulting in them engaging in daily physical activity, including going to…

The demand for wearable electronics has passed its peak in Austria, with significant volume decline in 2024 as the category reaches saturation. During the early years of the review period, the category was newly discovered by a mass audience, but…

In 2024, wearable electronics is poised for retail volume growth in the US, with growth amongst the major players driven primarily by Garmin and Apple in smart wearables. Garmin’s Venu 3 smartwatch stands out for its commitment to inclusivity,…

Demand for wearable electronics in Chile is improving in 2024, following a marginal dip in volume sales the previous year, driven by increasing interest in exercising to support one’s health. Wearable electronics have become popular as training and…

Overall wearable electronics in China is expected to see another year of low retail volume decline in 2024. Factors contributing to the decline in wearable electronics in 2024 include rising unit prices across categories, and the lengthening…

Demand for wearable electronics in the United Arab Emirates continues to grow, driven by a smartwatch boom, potentially sidelining basic fitness trackers. However, inflation is pushing consumers towards "affordable indulgence" as they seek…

Demand for wearable electronics in Australia continues to rise in 2024, supported by the increasing number of consumers becoming conscious of their habits as they look to adopt healthier lifestyles. The pandemic helped to accelerate this trend in the…

Singapore is expected to continue to witness a surge in demand for wearable electronics in retail volume terms in 2024. Spearheading this growth is smart wearables, which is anticipated to experience another year of double-digit retail volume and…

Demand for wearable electronics in Vietnam continues to rise, although retail volume growth is more modest compared to previous years due to slower demand in the affordable to mid-priced segments, as local consumers become increasingly discerning and…

Wearable electronics in Argentina experienced rapid growth in previous years, driven primarily by digital activity watches and high-end smart wearables, while the minor segments of activity bands and analogue activity watches saw a decline. However,…

In 2024, retail sales of wearable electronics in Egypt look set to record a modest increase in volume terms. However, the sales volume of digital activity watches continues to decline in 2024. This decline can be attributed to several factors. Import…

Wearable electronics is the only main category seeing positive volume growth in France in 2024, albeit at a small level. Meanwhile, smart wearables is seeing the strongest sales. However, we should also note that smart wearables is growing from a…

In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…

Retail volume sales of wearable electronics in Hungary continue to rise steadily in 2024, benefitting from their convenience and multifunctionality which appeals to consumers. Innovative new designs, performance and features drive sales with the…