As a consequence of hair breakages due to the use of relaxants or colourants, poor hair quality, or receding hairlines due to braiding, hair loss is a major issue amongst consumers in Cameroon. Hair loss treatments products only began gaining traction in recent years but will continue to do so into the forecast period.
In a trend that is increasingly being seen across the African continent, Cameroonians are encouraged to embrace their natural afro hair. As more Cameroonians adopt their natural afro hairstyle, demand is set to rise for natural afro hair care products.
Despite the growing demand for natural hair care products as Cameroonians are encouraged to embrace their natural hair, the hair care category in Cameroon will remain heavily characterised by imported brands. Synthetic and human hair wigs will continue to be prevalent over natural afro hair and the products available for the treatment of these wigs will remain imported brands.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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