The trend of launching digital-first brands took prominence during the COVID-19 pandemic, when companies were able to utilise technology to launch new products online. Having digital-first brands provides companies with a significant advantage in attracting young consumers while minimising costs compared with traditional distribution channels.
As consumers are seeking tailored solutions that address their unique hair concerns and preferences, D2C brands are leveraging technology and data-driven approaches to offer personalised hair care experiences. This trend will empower individuals to create a hair care regimen that can cater to their specific needs, enhancing customer satisfaction and loyalty.
Shampoo bars might emerge as a new product format in hair care in India, as consumers increasingly prioritise sustainable and eco-friendly beauty practices. As awareness of environmental issues grows, the demand for plastic-free and zero-waste alternatives will drive the growth of shampoo bars in India.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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