Travel in Italy is performing very well in 2023, with increasing travel flows both inbound and domestic. Domestic trips are seeing a particularly fast recovery with consumers looking to take holidays in closer proximity to their home with the possibility of travel by car.
Airlines are recovering and performing very well in 2023 in Italy with the number of passengers expected to see a full return to pre-pandemic levels by the end of the year. In particular, this is being fuelled by the significant gains being made by low cost carriers in 2023, which had already registered more passengers than pre-COVID-19 levels in 2022.
Hotels are performing well in 2023 in terms of value sales and average daily rate (ADR), with sales exceeding pre-pandemic levels in current value terms. However, the number of outlets has fallen slightly due to a reorganisation of the offer and the closure of unprofitable outlets as players look to recover from the impact of the pandemic.
Continuing the pattern being seen across travel, booking sales are also seeing dynamic growth in 2023 in Italy. Sales have already seen a full return to pre-pandemic levels, although this is in part due to the impact of inflation on prices.
Over the forecast period, travel in Italy is expected to perform very well and sales should reach and exceed pre-pandemic levels across all travel categories. With the World Health Organisation declaring the pandemic to finally be over in early 2023 consumers are feeling confident about booking trips and holidays again, with there being a growing focus on experiences – including travel – over material goods, especially among younger generations.
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Understand the latest market trends and future growth opportunities for the Travel industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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