As of 1 October 2022, Thailand fully lifted all pandemic-related border requirements. To enter the country, international travellers no longer needed to show proof of vaccination, or a negative COVID-19 test.
The number of people travelling via air saw triple-digit growth for the second consecutive year in 2023, with volumes exceeding pre-pandemic levels. The return of tourists from other countries in Asia-Pacific, notably China, was a key contributor to this recovery, although the number of inbound arrivals remained below the peak recorded in 2019.
With the increase in the number of air arrivals, lodging in Thailand continued to bounce back in 2023, with the number of room nights in hotels exceeding pre-pandemic levels. This buoyancy of demand allowed certain hotels to raise their room prices, as they were confident about attracting more international travellers.
Retail sales of bookings continued to grow strongly in constant value terms in 2023 as they edged even closer to pre-pandemic levels. While offline booking saw a strong recovery, online booking still accounted for more than two thirds of retail constant value sales.
With the threat posed by COVID-19 becoming a distant memory, inbound arrivals to Thailand are expected to double by the end of the forecast period. While enthusiasm for business travel will remain somewhat limited for the foreseeable future, demand for leisure travel is expected to normalise more quickly.
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Travel
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
See All of Our DefinitionsThis report originates from Passport, our Travel research and analysis database.
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