Beauty and Personal Care in Cameroon
Beauty and personal care in 2023: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Baby and Child-Specific Products in Cameroon
Prioritising affordability in a hot climate
Competitive landscape: Key players and strategies
Inflation's impact on pricing
Baby-and-child skin care takes centre stage
A growing youth demographic poised to propel expansion
Seizing the opportunity: Pioneering lasting solutions for nappy/diaper rash
Table 11 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
Bath and Shower in Cameroon
Colgate Palmolive's strategic messaging and new Protex variant
Evolving hygiene practices: Hand sanitiser sales decline
The savon sunset: A shift in bathing habits
Shower gel lathers up for growth
Medicated soaps: A bright spot in the bar soap area
Table 21 Sales of Bath and Shower by Category: Value 2018-2023
Table 22 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 24 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 25 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 27 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
Colour Cosmetics in Cameroon
Eyeliners and powders soar driven by ease of use in application, nail polishes evolves through innovation, and the muted lip care segment grapples with notable price increase
The influence of online makeup tutorials and mobile makeup artists revitalise colour cosmetics in Cameroon
The pervasive impact of counterfeit products in colour cosmetics in Cameroon
Despite stringent regulatory policies targeting imported beauty and personal care products, international brands are poised for thriving success
Foundation and concealers: Navigating growth amidst evolving beauty trends and youthful preferences
Digital resonance: The transformative influence of influencers and the digital space in shaping Cameroon’s colour cosmetics landscape
Table 30 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
Deodorants in Cameroon
Deodorant sprays and roll-ons dominate product area amidst limited innovation and consumer familiarity with alternative variants
Deodorant price surge: Impact on brands and retail
Beiersdorf AG vs. Unilever Plc dominance
Combining affordability and efficacy in deodorant solutions
Capitalising on local ingredients: Sustainable and culturally resonant deodorant innovations
Deodorant sprays to remain the most popular format over the forecast period
Table 39 Sales of Deodorants by Category: Value 2018-2023
Table 40 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 42 NBO Company Shares of Deodorants: % Value 2019-2023
Table 43 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 45 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
Depilatories in Cameroon
Razor dominance and cultural influences on women's hair removal
SIVOP SA's innovative solution for effortless and cost-effective hair removal
Depilatories lacks innovation, primarily due to a cultural environment that imposes no pressure regarding body hair
Hair remover/bleaches to register the fastest growth over the forecast period as consumers come to appreciate these products for their efficacy and convenience
Culture to continue to stifle growth
Sustainable and eco-friendly innovations: Meeting consumer demand for ethical products
Table 48 Sales of Depilatories by Category: Value 2018-2023
Table 49 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 50 NBO Company Shares of Depilatories: % Value 2019-2023
Table 51 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 52 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
Fragrances in Cameroon
Mass fragrances continue to expand at the expense of their premium counterparts
The resilience of direct selling in the Cameroonian fragrance industry and the evolution of digital sales
Made in Cameroon: Code Mboa and Coup Foudre, fragrances ode to Cameroonian heritage and style
The influence of the 'Made in Cameroon' initiative on fragrances: A growth in local entrepreneurship
Rising awareness of personal hygiene and tropical climate: A catalyst for fragrance demand
Resilience of mass fragrances amidst economic challenges
Table 54 Sales of Fragrances by Category: Value 2018-2023
Table 55 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 56 NBO Company Shares of Fragrances: % Value 2019-2023
Table 57 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 60 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
Hair Care in Cameroon
Declining perm and relaxant segment offset by dynamic growth in “other” hair care
Perms and relaxants in decline due to changing consumer preferences
Les Laboratoires Vrangier redefining cost-effectiveness in Cameroonian hair care
DIY trends and wig popularity reshaping salon services and retail sales
A thriving wigs market to boost demand for hair sprays and styling gels
Untapped potential: Seizing the opportunity in cost-effective hair loss solutions
Table 62 Sales of Hair Care by Category: Value 2018-2023
Table 63 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 65 NBO Company Shares of Hair Care: % Value 2019-2023
Table 66 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 70 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
Men's Grooming in Cameroon
Beard culture fuels razor dominance
Les Laboratoires Biopharma's struggles
Topik Industries' promotional efforts
Addressing beard culture and hair loss concerns in Cameroon with an affordable men's hair care brand
Market dynamics anticipated to influence men’s grooming
Elevating men's grooming: Capitalising on the health-conscious trend in Cameroon
Table 73 Sales of Men’s Grooming by Category: Value 2018-2023
Table 74 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 77 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 78 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 80 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 81 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
Oral Care in Cameroon
Dynamics of core oral care categories, import of dental floss trends upward, Colgate's Promotional endeavours, and changing consumer practices
Impact of persistent inflation on oral care product prices: Consumer down trade to cheaper manual toothbrushes
Colgate-Palmolive initiative: Landmark seizures and legal action against counterfeit oral care products in Cameroon
Uncovering the potential: The growing trend of teeth whitening in Cameroon
Expanding oral care horizons in Cameroon beyond core categories of manual toothbrush and toothpaste
Addressing oral hygiene disparities among children and adolescents: A strategic opportunity for public health in Cameroon
Table 82 Sales of Oral Care by Category: Value 2018-2023
Table 83 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 84 Sales of Toothbrushes by Category: Value 2018-2023
Table 85 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 87 NBO Company Shares of Oral Care: % Value 2019-2023
Table 88 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 89 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 91 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
Skin Care in Cameroon
Complex landscape of skin care in Cameroon: Facial cleansers, societal pressures, and premium brand perceptions
Significant seizure of depigmentation products in Cameroon
Robust performance of facial cleansers fuelled by influencer trends, environmental factors, and growing consumer demand
Pioneering the promotion of natural Black skin tone in Cameroon
Mitigating excessive facial oil, addressing pigment spots, and meeting demand for radiant complexion
Blending social media influence, price sensitivity, and consumer demand in skin care
Table 93 Sales of Skin Care by Category: Value 2018-2023
Table 94 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Skin Care: % Value 2019-2023
Table 96 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 98 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
Sun Care in Cameroon
Premium Beauty and Personal Care in Cameroon
Premium colour cosmetics thrive, while counterfeits plague fragrances
Misperceptions and missed opportunities: Understanding the true premium in skin care
The counterfeit challenge: Eroding trust in premium fragrances and colour cosmetics
Restoring trust: A gateway to reviving premium beauty and personal care
A growing appetite for quality skin care
Untapped potential: Expanding the premium beauty landscape
Table 100 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 101 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 102 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 103 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 104 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
Mass Beauty and Personal Care in Cameroon
Resilience in challenging times: Mass beauty and personal care shows growth
Beon: The champion of affordability in hair care
The rise of local beauty brands
Demographic boom a boon for baby and child-specific products and shower gels
Mass deodorants and fragrances set to thrive
Seizing growth opportunities in mass beauty and personal care
Table 106 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 107 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 108 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 109 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 110 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028